Marketing Specialist II

Veregy is an award-winning NAESCO-Accredited decarbonization company focusing on accelerating and simplifying Energy Transition. We provide turnkey engineering and construction services designed to reduce our clients' energy and operating costs through the implementation of energy efficiency and infrastructure upgrades, smart building technology, fleet EV infrastructure, clean energy generation, and sustainability.

Do you want to be part of a TEAM who delivers Eco-Friendly Environments that Transform Lives? Then you are in the right place...start the application process today!

Summary of Position Functions

The Marketing Associate will be responsible for activities to build brand awareness and generate leads along with monitoring and analyzing data to develop and implement strategies to enhance visibility. Will work with company leadership, marketing, sales, and subject matter experts to create thought leadership articles, marketing collateral, and graphics. In addition, this will provide marketing support to the sales team.

Essential Position Functions

• Leverage digital marketing and content strategies to enhance brand awareness and support lead-generation goals.
• Develop and implement digital marketing strategies, including website design, SEO best practices, paid advertising, social media campaigns, email marketing, and blogs/thought leadership.
• Research and implement SEO strategies to improve website ranking and drive organic traffic.
• Participate in paid advertising campaigns to maximize ROI and generate leads.
• Utilize tools such as HubSpot, WordPress, and Canva to execute campaigns effectively.
• Design and deploy email campaigns, incorporating workflows and A/B testing to optimize performance and monitor and report on campaign metrics to refine strategies for improved engagement.
• Write compelling content for items such as blogs, social media, email campaigns, and thought leadership pieces.
• Create high-quality marketing collateral using Adobe Creative Cloud Suite (Photoshop, InDesign, Illustrator) and Canva.
• Edit videos and create presentations to support marketing initiatives.
• Plan and coordinate marketing events, including logistics, promotional activities, and marketing collateral.
• Represent the company at trade shows and company-sponsored events as required, building relationships and promoting the brand.
• Other assignments required to meet regional and national goals.

Note: The statements contained herein describe the essential functions of this position but should not be an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.

Non-Essential Position Functions

• Other duties as assigned.

Supervisory Responsibilities

• None at this time.

Education and Qualifications

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree (B.A.) from four-year college or university; and five years related experience and/or training; or equivalent combination of education and experience.
• 3-5 years of experience and knowledge of the A|E|C industries, specifically Energy Service Companies (ESCOs), is highly preferred.
• Experience in Digital Marketing such as website design, SEO best practices, paid advertising, social media, email campaigns, A/B Testing, and blogs/thought leadership.
• Proficiency in WordPress, HubSpot, Canva, and Adobe Creative Cloud Suite (Photoshop, InDesign, and Illustrator).
• Strong content writing and editing skills to create engaging, audience-focused content.
• Familiarity with video editing software and basic video production techniques.
• Strong understanding of Energy Performance Contracting field is preferred.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Excellent interpersonal skills and the ability to represent the company professionally at events.
• Must be able to travel by car and plane.

Knowledge, Skills, and Abilities

• Knowledge of Veregy's services and processes is required which can be obtained through intellect, technical inclination, and dedication to gain such knowledge.
• Knowledge (Intermediate to advanced) of various operating systems, software products (e.g. MS Office, etc.), is required.
• Ability to work independently and efficiently manage time/workload, prioritize tasks, and tactfully negotiate priority with end users to meet deadlines and team goals.
• Ability to work collaboratively with leadership, marketing, sales, and subject matter experts while synthesizing information.
• Ability to effectively speak and communicate information and respond to questions from clients and staff.
• Ability to work under deadline pressure and extra hours if needed.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to analyze and define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.

Certificates, Licenses, Registrations

• Valid driver's license.

Benefits

• Competitive Compensation.
• Paid Holidays, Paid Sick Leave, and Paid Time Off.
• Competitive Medical, Dental and Vision Plans.
• 401k Retirement Plan with Matching Employer Contributions (%).
• Employer Sponsored Life Insurance and AD&D Insurance.
• Employer Paid Short-and Long Term Disability Insurance.
• Continued Education and Trade Certification Sponsorship (Specific Positions).

Work environment

• This position requires most of the work to be accomplished in an office environment.

Physical demands

• This position requires sitting for periods of time at a computer with the freedom to walk around office when necessary; phone, copy machine, and other office machine use; participate in teleconferences using a headset/earpiece, and lifting to 50 lbs. as needed.

Work authorization/security clearance requirements

• Sponsorship is not available for this position.

Veregy values diversity and is committed to building a workforce comprised of individuals with different backgrounds, experiences, and identities. Equal Employment Opportunity has been, and will continue to be, a fundamental principle at Veregy, where employment is based upon capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, veteran status, genetic history, sexual orientation, or any other protected characteristic as established by law. We strive to create an inclusive culture that empowers individuals to thrive, try new things, and grow together as one Veregy.