Public Relations Specialist II

Rutgers University

United States, New Jersey, New Brunswick

Dec 19, 2024

Position Details

Position Information

Recruitment/Posting Title	Public Relations Specialist II
Job Category	URA-AFT Administrative
Department	Grad Sch of Edu-Dean's Office
Overview	Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey's preeminent, comprehensive public institution of higher education. As one of the largest employers in the State of New Jersey, Rutgers University is committed not only to the students and the State that we serve, but also to the faculty and staff who work on our campuses. For two consecutive years, Rutgers is ranked on Forbes' list of America's Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication's 2023 list. Rutgers' commitment to its employees includes maintaining and fostering a safe, diverse, and respectful workplace environment, creating employment opportunities for our nation's military veterans, and ensuring accessibility and accommodation for individuals with disabilities.
Posting Summary	Rutgers, The State University of New Jersey, is seeking a Public Relations Specialist II for the Graduate School of Education. As the Public Relations Specialist II in the Office of Communications and Marketing ( OCM) at Rutgers Graduate School of Education ( GSE), you will engage prospective students, foster relationships through strategic mission-driven communications, and report on key performance indicators. Among the key duties of this position are the following: Supports GSE's digital marketing efforts and will leverage new and existing lead pools to target valid prospective students, coordinates and executes engagement campaigns (including drip campaigns automated for target audiences), tracking prospective student journeys in the CRM platform. Conducts surveys and provides data, analysis, and reports based on metrics/performance and survey results. Generates (and copyedit) content including, but not limited to: compelling email content, news stories, social media content and feature stories for school publications aimed to increase enrollment and engage prospective and current students. Supports other departmental needs as assigned.
Position Status	Full Time
Hours Per Week
Daily Work Shift	Day
Work Arrangement
FLSA	Nonexempt
Grade	04
Position Salary
Annual Minimum Salary	57356.00
Annual Mid Range Salary	71372.00
Annual Maximum Salary	85388.00
Standard Hours	37.50
Union Description	URA-AFT Administrative
Payroll Designation	PeopleSoft
Benefits	Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview.
Seniority Unit
Terms of Appointment	Staff - 12 month
Position Pension Eligibility	ABP

Qualifications

Minimum Education and Experience	Bachelor's degree or an equivalent combination of education and/or experience. Two years of relevant experience that demonstrates skill, knowledge, and understanding, as appropriate, of public relations, promotions, event design and production, marketing, hospitality, proofreading, writing, editing, public communications, organization, coordination, and/or project management.
Certifications/Licenses
Required Knowledge, Skills, and Abilities	Ability to use a CRM platform to track, manage, and maintain customer relationships, good communication skills, and computer literacy to include industry standard software. Proficiency and/or acumen to leverage Qualtrics; Mailchimp; WordPress; Drupal; GA4; Canva and/or Adobe Creative Cloud. Assists with communications and marketing efforts via MailChimp, Salesforce, and Marketing Cloud. This includes list maintenance, development, and distribution of emails and texts via automation and manual push. Aids in the execution of overarching GSE marketing strategy to align all channels through campaign strategy, design, and execution, and written content for website, social media, and press release usage. Strong Microsoft Office skills. Excellent communicator and extremely well organized. At the school's discretion, the education and experience prerequisites may be exempted where the candidate can demonstrate to the satisfaction of the school, an equivalent combination of education and experience specifically preparing the candidate for success in the position.
Preferred Qualifications	Salesforce certified administrator or certified administrator in a similar CRM. Knowledge of Salesforce CRM and Marketing Cloud ecosystem including (but not limited to) Email studio, Content and Journey Builder, query setups, importing and segmenting data, and email data report generation. Serve as resource to GSE staff in areas including Salesforce implementation and analytics. Develop, execute, monitor, and optimize digital campaigns to drive targeted traffic and conversions. Implement and/or recommend retargeting and remarketing strategies to nurture leads and improve conversion rates. Passion for Higher Education environment; grounding in GSE mission and goals. Quick learner with ability to synthesize complex information, and execute strategically.
Equipment Utilized	Familiar working with a CRM tool such as Salesforce and related applications, Qualtrics, MailChimp, Microsoft Office, Canva or Adobe Cloud, and GA4. WordPress and/or Drupal experience essential. In lieu of CRM tool experience, at the school's discretion, the experience and equipment prerequisites may be exempted where the candidate can demonstrate to the satisfaction of the school, an equivalent combination of education and experience specifically preparing the candidate for success in the position.
Physical Demands and Work Environment
Special Conditions

Posting Details

Posting Number	24ST2840
Posting Open Date	12/19/2024
Special Instructions to Applicants
Regional Campus	Rutgers University-New Brunswick
Home Location Campus	Cook (RU-New Brunswick)
City	New Brunswick
State	NJ
Location Details

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate's offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement