SVP, Digital Health

SVP, Digital Health

Golin Health is looking for anSVP, Digital Health to join our team!

Who We Are

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting- edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. "Go All In" is the agency's ethos and commitment to bravery over mediocrity.

We Go All In, in everything we do. We're especially committed to Go All In for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program. Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly LifeTime stipend for the gym or hobbies. We really do want you to play as hard as you work!

Ready to go all in with us?

The Digital Health team is an energized group of strategists who meet at the corner of healthcare and multi-channel experiences. They promote performance-based strategies, content, targeting and measurement to help our pharma and med device clients meet and exceed their program objectives. The team manages global integrated campaigns, social activations, and digital consulting assignments - everything from influencer best practices to emerging technology and social platforms to consider.

The team is hiring a Senior Vice President to lead key accounts and provide Leadership and management of large-scale digital and social engagements. The Senior Vice President serves as a primary day-to-day client contact and collaborates with multiple account teams simultaneously. They possess a thorough understanding of the client's business, industry, and issues and serve as a trusted strategic counselor to senior clients.

What you'll do:

• Develop and implement digital health engagement campaigns for our top-tier pharmaceutical clients

• Implement social content publishing models for clients, including educating (and selling) clients on content creation/syndication, paid amplification, and building/overseeing an editorial team that can scale as required

• Ensure your team's work promote high-value with an audience-first mindset

• Drive the internal conversation of emerging trends and online developments as they affect healthcare

• Identify and participate in thought leadership opportunities to help promote the firm's digital health capabilities

• Lead a team of junior digital health strategists and ensure their professional growth through mentorship activities and modeling client collaboration skills

• Promote a team environment that supports growth and development

• Participate in new business pitch development and presentations

• Apply advanced knowledge of the regulatory landscape and understand its implications toward the healthcare industry's use of social media

• Contribute to measurement plans for success against campaign goals and achievable outcomes, defining those goals and objectives for the client

• Author and guide advanced digital strategy documents, e.g., ecosystems, channel plans, measurement plans, CRM planning, data-driven triggers, multi-channel or omnichannel rationale

• Proactively generate and pitch new ideas and opportunities to ensure client program success and bring about organic growth

• Partner with finance, HR, MDs, and Executive Leadership Team to accurately forecast, staff and scope for long-term work

What you bring:

• Bachelor's degree

• 12+ years agency experience, including as a manager of others

• Experience leading and managing large-scale Rx branded, unbranded, and corporate social media campaigns

• Expertise across all established social platforms and best practices, including full understanding of precedent across existing branded social pages

• Solid understanding of technology and digital platforms, particularly the implications of automation of data and true omnichannel systems.

• Working knowledge of how machine learning and AI can influence audience experiences and potentially benefit our clients.

• Insatiable curiosity about emerging digital marketing channels, platforms, and best practices, with the ability to share knowledge with others

• Full understanding of US pharma regulatory guidelines & governance requirements (and the ability to assess OUS guidelines), as well as the commercialization steps

• Ability to articulate the value of and make the argument for social and digital media within the wider PR and marketing landscape

• Ability to assess feasibility of tactic, creative, or module in regulatory environment compared to client goals and audience-based needs and preferences

• Impeccable presentation skills to inspire C-level clients and colleagues alike
• Proficiency in Microsoft Suite, online services, and willingness to jump into any software solution

Salary Range: $150-290,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.