Senior Vice President, Consumer Marketing (Virtual, US)

Sirva
United States
Apr 15, 2025
Role Overview The Senior Vice President of Consumer Marketing holds a pivotal leadership position, tasked with spearheading consumer-centric marketing strategies that elevate brand visibility, foster engagement, and drive revenue growth. This role encompasses the oversight and execution of marketing plans and initiatives. This position involves fostering cross functional collaboration and alignment with the company's overall business objectives. Responsibilities Develop and implement comprehensive consumer marketing strategies that leverage and expand our current consumer approach. Conduct market research to identify consumer trends, preferences, and opportunities for growth across all Sirva products and services Oversee the creation and execution of marketing campaigns across digital, social media, experiential and traditional platforms Ensure consistency in messaging and branding across all channels. Leverage resources and technology investments for the consumer business Partner with product development, sales, operations and IT to ensure Cohesive consumer market strategies Explore external agencies to drive creative ideas and innovation Analyze consumer behavior data to inform strategic decisions. Prepare regular reports on marketing performance for senior executives. Use insights to refine strategies and improve customer performance Qualifications Ideal: Bachelor's degree in Business Administration with Marketing specialization; MBA preferred. At least 7 years' experience in digital direct marketing and brand marketing focused on performance-based goals. Strategic marketing experience, including propositions development, user insights, market positioning, competitor analysis, and distribution strategies. Proficiency in digital marketing tools, analytics platforms, and CRM systems. Experience optimizing paid media campaigns using data. Strong creative, analytic, financial, communication, and computer skills required. Strategic Thinking: Capability to develop long-term consumer marketing strategies that align with business objectives and anticipate market trends Leadership and Team Management: Competence in inspiring, mentoring, and managing cross functional teams to achieve alignment and performance Analytical Skills: Skill in data-driven decision-making, including the use of analytics to measure campaign ROI and optimize strategies Digital Marketing Expertise: Knowledge of digital tools, social media platforms, SEO, and CRM systems to drive consumer engagement Communication Skills: Ability to articulate vision and strategy to stakeholders at all levels #LI-Remote Sirva Worldwide, Inc. provides HR and mobility professionals with the resources, guidance, and support they need to achieve the best possible relocation for talent, and for the companies that move them. As a leading global relocation management and moving services company, we bring together personalized program solutions, expansive global reach, innovative technology, and an unmatched supply chain to transform businesses of any size and empower talent moving to their next opportunity. From corporate relocation and household goods to home sale and commercial moving and storage, our portfolio of brands (including Sirva, Allied, northAmerican, Global Van Lines, Alliance, Sirva Mortgage and SMARTBOX) provide everything needed to move talent and deliver experience. At Sirva, we're committed to cultivating a workplace that reflects the diversity of the global organizations that we serve. We recognize that building an inclusive, engaged company culture results in empowered employees that reflect a wide range of approaches and perspectives. Those perspectives lead to new ideas. New ideas lead to innovation and excellence. Our approach to diversity, equality and inclusion is driven by a commitment to these values and a belief that diversity makes our company stronger. Sirva is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military status, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. Sirva also prohibits harassment of applicants and employees based on any of these protected categories. It is also Sirva's policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions. The Federal EEO Law Poster may be found at http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. If you need a reasonable accommodation because of a disability of any part of the employment process, please send an email to Human Resources at HRSIRVA@SIRVA.com and let us know the nature of your request and your contact information.