Vice President (VP), Marketing & Communications

Start the day excited to make a difference...end the day knowing you did. Come join our team.

Essential Functions & Responsibilities:

Patient Experience:

• Works in collaboration with the Senior Leadership team as well as the Patient Experience Team to provide an environment that focuses on a positive patient and Associate experience every time.
• Recognizes the importance of patient/staff safety precautions as it relates to specific departments, the organization, and areas of responsibility.
• Collaborates with Patient facing departments, clinicians, and medical staff on precaution utilization and supports appropriate procedures to enhance patient/staff safety in daily operations.
• Participates in Senior Leader Experience Rounding and all applicable reporting and follow up.
• As a member of leadership, demonstrates and always supports our mission, our vision, our values, and our standard of behavior.

Performance Improvement:

• Participates in the organization's performance improvement program and practices. Actively assists in improving performance based on results obtained from patient satisfaction/PI activities.
• Where appropriate, participates in Performance Improvement activities, including team membership.
• Fosters a High Reliability and an operationally excellent philosophy.

Leadership and Operational Excellence:

• Fosters an environment of accountability by applying consistent and fair practice in day-to-day oversight of areas of responsibility.
• Leads by example upholding the highest level of excellence in leadership standards and applications.
• Integrates organizational standards of performance into department strategies and processes.
• Supports all operational excellence initiatives ensuring full participation of in all in-services, training programs and following up to ascertain that leaders are applying consistent standards of practice.

Executive Oversight and Operations:

• Oversee an effective internal and external corporate communication strategy. Analyze and enhance internal communication channels to ensure effective dissemination of information among staff, departments, and leadership
• Oversee the relationship with the external ad agency as well as with local media outlets.
• Evaluate crisis communication protocols to handle emergencies and maintain public trust.
• Assess the organization's social media activity and website navigation - acting on opportunities to make it easier for patients to access information and care.
• Oversee external communication channels and develop opportunities to enhance the health system's reputation, public trust, brand, image, and visibility in the community.
• Maintain current knowledge base on legislative priorities in healthcare.

Auditing and Policy Compliance:

• Oversees all policies relevant to marketing and corporate communications.
• Works in partnership with vendors, IS and internal stakeholders on relevant analytics to help drive market position and growth.
• Works with Regulatory and Risk to ensure any required compliance on pending legislative changes is followed through and communicated accordingly.

Strategy and Growth:

• Maintain a comprehensive communications and marketing strategy that aligns with the organization's strategic plan.
• Create specific communication plans for major initiatives in partnership with the Executive Leadership team.
• Partner with outside agencies and media outlets on reputation and brand enhancement.
• Integrate workforce recruitment initiatives into brand, service line advertisements, and overall strategy.
• Link the marketing and communications department strategy to the overall health system strategic plan and foster an environment of proactive preparedness especially in times of anticipated media coverage of events related to MWHC.

Financial Oversight:

• Prepares in collaboration with reporting leadership, the annual departmental operating and capital budgets for respective areas of oversight within established guidelines. Assures adherence to budgetary policies.
• Works in collaboration with the outside agency and Human Resources to develop an appropriate advertising budget, combining resources and ads where possible.
• Effectively manages not only organizational resources but departmental resources within departmental budgets under areas of oversight.
• Monitors key departmental cost areas for containment ideas, solutions, and programs.
• Analyzes financial statistical reports. Recommend changes to improve financial operations. Implements necessary actions.

Human Capital:

• Supports all Great Place to Work initiatives to foster a highly engaged associate environment.
• Ensures all performance reviews, engagement plans, Associate rounding are completed.
• Maintains visibility as a leader attending Associate-related events.
• Conducts Associate rounding and supports all staff related engagement and recognition programs.

Quality Assurance and Safety:

• Participates in all organization led quality initiatives.
• Maintains a safe, orderly working environment. Maintains compliance with OSHA regulations.
• Ensures that HIPAA regulations, Joint Commission standards and MWHC's corporate compliance policies are adhered within areas of oversight.
• Keeps abreast of all regulations, procedures, and interpretation of Federal, State, and local law as it pertains to financial operations and regulatory compliance.
• Identifies and reports any potential situations of concern to managers which could cause medical error and/or patient or staff harm.
• Immediately acts, where appropriate, to minimize the risk of injury to patient and associates. Participates when appropriate in Root Cause Analysis and/or other efforts to reduce the risk of medical error and/or patient or staff harm
• Performs other duties as assigned.

Qualifications:

• A master's degree is required with a background in marketing, communications, or related field required.
• Seven to ten years of experience in a communications and marketing management-level role at the Director or VP level. Healthcare system experience preferred but not required.
• Demonstrated skill and comfort in proactively building relationships with community leaders, physicians, and media.
• Extensive background in managing events, media relations, digital strategy and branding.
• Highly skilled in public speaking, community relations, healthcare industry complexities and driving successful marketing campaigns.
• Demonstrated ability to navigate political and regulatory environments along with solid judgment, strong values and a passion for healthcare.

As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.