Specialist, Web Analytics & Tag Management

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

Title: Specialist, Web Analytics & Tag Management

Location: Dallas, TX; Atlanta, GA; Columbus, OH

Hybrid role

We are seeking a Web Analytics and Tag Management Specialist to support our Corporate Brand and Marketing team. This role will primarily focus on Google Analytics configuration and reporting, and tag management. The ideal candidate will have a strong background in measurement planning, data analysis, data visualization, and digital analytics implementation.

The successful candidate will bridge the gap between technology and business, ensuring that data collection, analysis, and reporting are effective and actionable for informed decision-making. This role combines data analysis expertise with technical implementation skills to support our organization's data-driven marketing initiatives.

This role offers the opportunity to shape our web analytics strategy across multiple enterprise websites, gain valuable experience in healthcare marketing analytics, and present insights directly to marketing and product teams throughout the organization to drive data-informed decision-making.

• Configure, manage, implement, and maintain Google Analytics accounts and properties for a number of enterprise websites.
• Configure Google Tag Manager (GTM) containers for deploying marketing and analytics tracking scripts.
• Collaborate with developers to build documentation for website data layer implementation to guide the capture and transmission of user data for analytics purposes.
• Partner with marketing, product, user interface, and web development teams to understand business needs and develop comprehensive measurement plans that define data and tracking requirements.
• Ensure data accuracy, consistency, and reliability through rigorous testing and validation processes.
• Deploy and manage user feedback tools and surveys to gather insights on website experience.
• Debug and resolve issues related to analytics implementation and data tracking to ensure accurate data collection.
• Analyze web analytics data to understand user behavior and provide reporting and insights.
• Perform monthly, quarterly, and annual reporting, as well as ad hoc analysis.
• Identify trends, patterns, and insights using statistical methods and data visualization tools.
• Effectively communicate data insights with all stakeholders, from marketers to tech teams.
• Align data collection strategies with business objectives.
• Collaborate with other analysts across the enterprise.

• Knowledge of Google Analytics, Adobe Analytics or other web analytics tools.
• Proficient with Microsoft Excel along with knowledge of data modeling and statistical analysis methods.
• Knowledge of Google Tag Manager, Tealium or other tag management solutions along with an understanding of data layer principles.
• Demonstrated ability to contribute to multiple projects in parallel in a fast-paced, deadline-driven environment.
• Strong problem-solving and analytical skills with attention to detail and accuracy.
• Strong communication skills (both written and verbal) for conveying technical information to non-technical audiences.
• Ability to work independently and as part of a cross-functional team.
• Previous experience in analytics engineering or similar technical analytics roles.
• Proficiency with data visualization programs such as Looker Studio, PowerBI, or Tableau.
• Experience with generative AI platforms (Claude, ChatGPT, Google Gemini) and proficiency in prompt engineering.

• Familiarity with server-side tagging.
• Proficiency in SQL for querying and manipulating data.
• Familiarity with A/B testing approaches.
• Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.
• Understanding of JavaScript, HTML, DOM manipulation, and web development frameworks for tag implementation.
• Experience working in B2B marketing environments.

• Bachelor's degree in marketing, Statistics, Information Science, Informatics, Computer Science, Mathematics, or a related quantitative field (Required)
• Continuing education in data science, digital marketing analytics, or related technical areas (Preferred)
• Relevant professional certifications in Google Analytics, Google Tag Manager, Tableau, or other analytics platforms (Preferred)

Minimum Requirement:

Degree or equivalent and typically requires 2+ years of relevant experience

Must be authorized to work in the US. Sponsorship is not available for this position.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, pleaseclick here.

Our Base Pay Range for this position

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

Join us at McKesson!