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Behavioral Health Program Manager, Principal - Product Strategy

Blue Shield of CA
United States, California, El Dorado Hills
4205 Town Center Boulevard (Show on map)
Jun 16, 2025

Your Work

As the Program Manager, Principal, Product Strategy, you will play a central role in supporting the strategic development, evaluation, and execution of our behavioral health product portfolio. Working closely with the Director of Behavioral Health Product, and in collaboration with the Director of Partnerships & Programs, you will help translate strategy into execution across multiple initiatives that span clinical, technical, and policy domains.

This is a cross-functional role that blends product development, health policy, and external engagement. You will help manage the behavioral health product lifecycle, from market research and stakeholder engagement to business case development and implementation oversight. At the same time, you will contribute to external-facing efforts including policy positioning, grant strategy, and partnerships with academic institutions, nonprofits, and community organizations.

You will bring a rigorous, systems-level mindset to evaluating behavioral health gaps, identifying opportunities for innovation, and helping teams navigate complex regulatory, consumer, and equity considerations. Your work will influence how we design behavioral health programs, measure their success, and communicate their value, internally and externally.

We are building a future where behavioral health care is integrated, accessible, and accountable. This is a unique opportunity for a mission-driven professional with a strong background in behavioral health policy, public program strategy, or government affairs to shape how care is delivered at scale.

Your Knowledge and Experience

  • Requires requires a college degree or equivalent experience and minimum 10 years of prior relevant experience.
  • Experience in health policy, public sector program strategy, behavioral health systems, or related domains preferred
  • Demonstrated experience supporting or managing behavioral health initiatives in government, payer, or large-scale nonprofit settings
  • Knowledge of Medicaid or other public health coverage models strongly preferred
  • Familiarity with behavioral health workforce, suicide prevention, SUD care models, digital therapeutics, or parity enforcement a plus
  • Experience managing interagency coordination, regulatory processes, and policy communications
  • Excellent writing, research, and presentation skills, including preparation of memos, policy briefs, and internal strategy documents
  • Comfort working across technical and clinical teams to bring clarity, coordination, and structure to complex initiatives
  • Deep commitment to advancing equitable, evidence-based behavioral health care for underserved communities
  • Experience with program evaluation, stakeholder engagement, and public-private partnerships strongly preferred
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