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Director, Sales Plays

Anaplan
United States, Minnesota, Minneapolis
Jun 18, 2025

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

Overview:
Anaplan is seeking a seasoned and dynamic leader to help drive the development of a set of differentiated selling value propositions (sales plays) aimed at solving high-impact, high value industry specific challenges for our customers through Anaplan. These sales plays will form a critical aspect of our GTM selling motion and aim to deliver high value to our customers and drive higher productivity (win rates, ASPs) for Anaplan.
This role offers an exciting opportunity to influence and shape our GTM strategy and lead a highly cross-functional initiative across marketing, product/COE, pre-sales, sales, alliances, enablement, GTM Ops and customer success. This role will report to our Senior Director, Global Business Excellence. Key responsibilities:


  • Lead cross-functional team, across marketing, pre-sales, sales, alliances, enablement, GTM Ops and customer success, to build a set of differentiated value propositions and associated sales collateral (e.g., customer first meeting decks | business value calculators | process discovery frameworks) over the next 12 months
  • Develop and drive overall project plan (milestones, dependencies) to co-ordinate efforts across these teams, and dive alignment, expectations, and delivery at the tactical level.
  • Build out a structured release roadmap in collaboration with functional leaders from product/COE, marketing, sales, pre-sales, enablement, and alliances. Actively problem-solve and resolve blockers to ensure timely delivery against roadmap
  • Collaborate with product teams and product leadership to co-ordinate and align product capability roadmap with the 'sales play' roadmap, project plans, and content.
  • Provide inputs / shape the development of high-quality assets, building in appropriate feedback loops with subject matter experts across sales leadership, sales and pre-sales
  • Develop and institutionalize a feedback loop to enable continuous improvement of propositions already rolled out to field including the active management of and engagement with our SalesPlay Advisory boards.
  • The role will drive measurable outcomes including increased adoption of SalesPlays by the field and lift in sales force efficiency in the deal process. Other outcomes include an increase in the active collaboration of stakeholders in the development of SalesPlays and the evolution of our SalesPlays to be more effective in driving the fields efficiency and effectiveness.


Qualifications:


  • 10 - 15 years of B2B product/ industry marketing, Sales Enablement, Project Management, and/ or Pre-sales experience. Management consulting experience a plus.
  • Strong delivery management skills, with the ability to translate vision into actionable plans and deliverables
  • Strong project and program management skills - Demonstrated experience of leading and delivering large, cross-functional programs. Project Management certification a plus (PMP, CAPM, PgMP, etc).
  • Proven experience in developing cohesive and impactful deliverables for the C-Suite as well as for sellers in the field. Must have excellent storytelling and PowerPoint skills.
  • Excellent communication, negotiation, and presentation skills. Strong executive presence
  • Experience developing and launching new sales / solution offerings and/or sales enablement assets is highly desirable.

Base Salary Range:
$144,000 $207,000 USD

Our Commitment to Diversity, Equity, Inclusion and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:



  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.


All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.

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