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Marketing Strategic Planning & Ops Mgr - Morristown, NJ

Valley National Bank
United States, New Jersey, Morristown
Jul 21, 2025
Responsibilities include but are not limited to:
* Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
* Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
* Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
* Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
* Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
* Demonstrated track record of delivering positive results on high-impact projects.
* Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.
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