Digital Marketing Specialist

Find Your Career With LiftOne

We're a family-owned company under our third generation of leadership and have built our business based on the principles of trust, integrity and a desire to help our customers and employees succeed.

LiftOne invests in people, facilities and innovative technology as part of the essential role we play in supporting our country's supply chain and enabling critical goods to be delivered to homes and businesses. We're a privately held company, and pair our scale with a strong foundation in our culture and values. This combination gives us a competitive advantage in the market and helps make us a trailblazing organization that is built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential. We offer great benefits, competitive salaries and opportunities for advancement to all our employees.

Be a part of the essential work we do at LiftOne and make a difference for our customers, our community and our company. Learn more about what it means to become a team member with LiftOne.

Summary

LiftOne is a full-service material handling dealership with 21 locations in North Carolina, South Carolina, Alabama, Georgia, and Tennessee. We are a proud dealer of Hyster, Yale, CombiLift, Rail King, Ottawa, Genie, JLG and other allied equipment. When you partner with LiftOne, you are partnering with a knowledgeable sales team and service staff of over 700 highly trained technicians committed to keeping your lift trucks performing at their best.

At LiftOne, we are committed to building a company that stands the test of time-one rooted in integrity, inclusivity, and the shared success of our people. We believe our differences drive innovation and give us a competitive edge, and we foster a culture where every employee feels valued, respected, and empowered. Trust is the foundation of everything we do, and we invest intentionally in our greatest asset: our people. As a key driver of business growth and exceptional customer experience, our marketing team plays a strategic role in advancing LiftOne's mission. We are currently seeking a Digital Marketing Specialist to help us elevate our digital presence and deliver a measurable impact.

The Digital Marketing Specialist will play a key role in developing and executing integrated digital marketing strategies that strengthen LiftOne's online presence and support business growth. With a primary focus on website and social media management, and ongoing SEO improvements, this role will also contribute to lead generation and brand awareness through content marketing, social media, email campaigns, PPC, and marketing automation. Collaborating closely with teams across marketing, business technology, sales and aftermarket leadership, the specialist will ensure digital experiences align with company objectives, building customer loyalty to increased leads and exceed customer expectations. Success in this role requires a data-driven mindset and a passion for using insights to continuously optimize performance, enhance engagement, and support pipeline growth by constantly adding new leads, and helping expand business with the current customer portfolio.

Essential Functions

• Oversee, manage, and execute LiftOne's website content to enhance user experience, lead generation and relevance
• Conduct comprehensive keyword research and employ effective SEO strategies to improve organic search rankings and website visibility
• Implement on-page optimization tactics such as optimizing meta tags, headings, internal linking, and image alt text for all website pages
• Monitor, analyze, and report on key website and SEO performance metrics, providing insights for ongoing improvements
• Manage technical SEO initiatives, including site speed optimization, mobile friendliness, and ensuring all web pages are crawlable and indexed by search engines
• Coordinate with the marketing team and content creators to ensure website and social media content aligns with LiftOne's branding, messaging, and SEO targets
• Coordinate with the digital agency making sure of local territory coverage for Google Business and other relevant updates that influence LiftOne's presence in searches, references, reviews, and overall activities LeadGen related
• Adapt and execute content strategies, including the creation and optimization of blog posts, landing pages, and other digital assets
• Identify and pursue link-building opportunities to strengthen website authority and boost search rankings, supporting all business areas and different branches
• Conduct regular audits of the website to identify and resolve SEO issues, broken links, or outdated content
• Take on additional duties as assigned that contribute to the success and growth of digital marketing initiatives.
• Partner with Hyster-Yale to support and expand from their campaigns
• Other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• Bachelor's Degree from a four-year college or university in Business, Marketing, Engineering or a related area of study and a minimum of 5 years of progressively senior responsibilities as it relates to digital marketing, eCommerce, marketing, digital strategy, customer experience, or sales; or equivalent combination of education and experience
• Deep understanding of digital marketing and SEO practices, technologies, and applications
• Experience in B2B digital marketing environment is desired
• Demonstrated ability to execute innovative and results-focused digital marketing programs and campaigns consistent with marketing best practices
• Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills
• Ability to work closely with cross-functional teams, including Marketing, IT, BT, Sales, Legal, and HR
• Analytical skills to report KPIs and identify trends and challenges, using data to drive actionable customer-focused insights
• A high level of attention to detail and good organizational skills
• Able to interpret business needs into digital experience opportunities
• Must be passionate about user experience and demonstrate a willingness to stay up to date with an ever-changing list of best practices, new technologies and new ideas

Computer Skills

Successful candidate will be proficient in Microsoft Office, and Adobe Creative Suites (InDesign, Photoshop, and Illustrator). Experience working in content management platforms (Wordpress) required. Knowledge of HTML / CSS, Javascript, Handlebars and Typescript required. Some prior experience using CRM tools (Salesforce) and marketing automation platforms (Pardot) is desired.

Certificates, Licenses, Registrations

Web certifications and Salesforce Certified Pardot Specialist certification preferred but not required.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#LiftOne

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.