Media Planner, B2B

The Global Media COE (Center of Excellence) team at Lenovo is looking to accelerate Lenovo into an innovative marketer by building an in-house/agency hybrid model in all geos. As part of this goal, the NA Marketing team is building an in-house media team to manage media planning and strategy for North America Consumer and Commercial Marketing. The team is seeking a Media Planner for B2B to drive smart and effective media plans to support Lenovo's Commercial business.

We're looking for a results-driven Paid Media Planner - B2B to lead the planning and strategy of paid campaigns targeting commercial accounts. This role is essential in building pipeline and revenue by attracting, engaging, and converting business audiences at various stages of the funnel. The ideal candidate brings a data-first mindset and deep understanding of the B2B buying journey.

Key Responsibilities:

• Develop full-funnel paid media strategies tailored to B2B audiences, buyer personas, and industries.
• Identify the right mix of platforms (LinkedIn, Google Ads, YouTube, programmatic, display, etc.) to reach and influence business decision-makers.
• Define campaign objectives and KPIs aligned with lead generation, account-based marketing (ABM), and sales enablement initiatives.
• Translate marketing goals into actional paid media plans with measurable KPI's.
• Conduct audience segmentation, targeting, and budget forecasting.
• Build strong relationships with Lenovo's key B2B media partners.
• Recommend media mix, budget allocations, and timing strategies for commercial campaigns.
• Present plans, rationale, and performance reports to internal stakeholders.
• Stay current on B2B paid media trends, technologies, and tools to inform planning and innovation.
• Drive testing roadmap to ensure we're maintaining a test and learn strategy with new opportunities at the forefront.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• 3-5 years of experience in paid media with a focus on B2B digital campaigns.

• Deep knowledge of LinkedIn Ads, Google Ads, display networks, programmatic, and remarketing.
• Strong grasp of B2B lead funnels, attribution models, and marketing automation (e.g., Marketo).
• Strong analytical skills, with experience using data to inform media strategy and decision-making
• Strong understanding of funnel-based marketing, attribution, and analytics
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Excellent communication, presentation, and stakeholder management skills
• Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus

Soft Skills:

• Strong verbal/written communication
• Exceptional analytical, problem solving, critical thinking and data visualization skills
• Strong project management skills, with the ability to manage budgets, resources, and timelines effectively

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

The base salary budgeted range for this position is $85k-110k. Individuals may also be considered for bonus and/or commission.

Lenovo's various benefits can be found on www.lenovobenefits.com.

In compliance with Colorado's EPEWA, the expected application deadline for this position is February 10th, 2026. This applies to both external and internal candidates.

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