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Lead Associate, Life Product Management

Protective Life Insurance Company
life insurance, vision insurance, parental leave, paid time off, 401(k)
United States, Alabama, Birmingham
2801 U.S. 280 (Show on map)
Aug 01, 2025
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.
We are seeking a strategic and results-driven Life Product Manager to join our Protection Product team and play a pivotal role in the execution of the Protection Division's product strategy. This role is ideal for someone with a deep understanding of the life insurance industry and a passion for delivering successful, customer-centric solutions. The role involves driving cross-functional collaboration with key partners across Distribution, Marketing, Pricing, Underwriting, Operations, and Training to create cohesive product narratives that enable sales, ensure optimal product positioning across platforms and channels, align internal and external messaging with product strategy, and inform product decisions based on field insights. In this dynamic role, the function will be instrumental in key elements of the product lifecycle including gathering insights, ideating potential solutions, building business cases, facilitating go-to-market execution, and performance tracking to successfully develop and launch new or enhanced products and services. Additionally, the function will play a critical role in resolving issues related to existing life products and policies, ensuring continuous improvement and optimization. A broad understanding of the end-to-end product lifecycle and the interaction of products with distribution channels will enable the successful launch and sustained sales of our offerings, ultimately maximizing value for the company and our customers.

Specific roles and responsibilities:
  • Research, identify and lead projects that optimize the growth of new and existing life products.
  • Drive cross-departmental initiatives, ensuring seamless execution of product launches and updates. Serve as a key liaison between internal stakeholders and external partners.
  • Conduct ongoing analysis of market trends, competitor products, and customer needs to inform product strategy and recommend opportunities for differentiation.
  • Ensure across the product portfolio that products maximize value, to the company, to distribution and to the customer.
  • In accordance with the division's growth objectives and growth strategy, work to ensure that innovative products will be developed with an eye toward truly meeting the needs of the customer while delivering results that have a favorable impact on earnings of the division.
  • Help define and track KPIs to evaluate product performance. Use data-driven insights to develop recommendations for improvement.
  • Provide support and research to other departments including sales, marketing, training, and operations on products under consideration as well as existing products.
  • Partner with Marketing to fully reflect a cohesive product narrative that enables sales across all platforms and channel delivery methods.
  • Interpret internal or external business challenges and recommend product changes or new product development.
  • Ensure effective coordination and communication among stakeholders to build consensus on solutions, and lead others to drive towards key decisions when needed.
  • Work with other members of the Product Management team to assess the market competitive landscape, build business cases, execute product offering launches, and monitor product performance, while implementing a communication process to share findings, progress, and results across the organization including senior management.
Qualifications:
  • Bachelor's degree required; relevant advanced degrees, executive education, and industry designations or licenses are preferred.
  • 10+ years of experience in the Life insurance industry or related function.
  • Sophisticated analytical thinking and ability to exercise judgement by connecting disparate information sources to identify innovative solutions.
  • Demonstrated ability to lead others to solve complex problems.
  • Proven ability to collaborate across business functions and negotiate with others to adopt a different point of view.
  • Results-focused, high degree of accountability to execute work impacting organizational objectives.
  • Excellent oral and written communication skills; able to communicate difficult concepts across all levels of the organization and be comfortable providing training and presentations.
  • Excellent interpersonal and relationship skills.
  • Highly motivated, extremely organized, and able to independently manage multiple complex projects.
Protective's targeted salary range for this position is $97,500 to $140,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective's total compensation package for employees.
This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.
Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits ( e.g. , paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective's platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company's benefit plans.
Accommodations for Applicants with a Disability :
If you require an accommodation to complete the application and recruitment process due to a disability, please email martina.winston@protective.com . This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
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