Director of Marketing-Public Relations

At Cuyuna Regional Medical Center (CRMC), we're more than just a healthcare organization - we're a community dedicated to making a meaningful impact. For more than 60 years, we've been providing compassionate, high-quality care in the Brainerd Lakes Area and beyond. Our team is driven by a shared commitment to excellence, innovation, and putting people first - both our patients and our employees. Whether you're on the front lines of patient care or supporting operations behind the scenes, you'll find a culture of collaboration, growth, and respect. If you're looking for a career where your work truly matters, we invite you to join us at CRMC and be part of something bigger.

Cuyuna Regional Medical Center (CRMC) is seeking a collaborative, visionary leader to serve as our next Director of Marketing and Public Relations. This role is responsible for advancing CRMC's mission by strengthening our brand, shaping public perception, and fostering meaningful engagement with patients, providers, and the broader community.

The Director will oversee a talented marketing and PR team, providing direction on creative campaigns, media relations, and community events while fostering a culture of openness, collaboration, and professional growth. They will guide executive communications - including CEO messages, financial reporting summaries, and the written strategic plan - ensuring clarity, consistency, and alignment with organizational priorities. Serving as both a trusted advisor to senior leadership and the organization's media spokesperson, this individual will craft and deliver messages that build trust and elevate CRMC's reputation as a leader in healthcare. Working closely with physicians, executives, and the Director of Foundation and Community Engagement, the Director will ensure marketing strategies and public initiatives are unified, impactful, and reflective of CRMC's values.

This position is ideal for a leader who thrives in a fast-paced environment, values partnership and feedback, and is passionate about shaping the voice and brand of a mission-driven healthcare organization.

1. Lead CRMC's marketing and public relations strategy across digital, traditional, and social channels to elevate brand visibility.

2. Oversee creative development and campaigns, ensuring all events, media, and collateral reflect CRMC's brand standards.

3. Guide executive communications (CEO messages, system updates, financial summaries, strategic plans) with clarity and consistency.

4. Collaborate with the Foundation & Community Engagement team on fundraising and community initiatives to ensure unified impact.

5. Mentor and empower a high-performing marketing team while managing departmental resources and budget effectively.

The Marketing team at CRMC brings our mission and values to life in the community. From branding and advertising to media relations and patient engagement, this team connects patients, providers, and the public with the services and expertise CRMC offers. Whether developing strategic campaigns, managing digital content, or coordinating community outreach, PR & Marketing plays a vital role in shaping CRMC's reputation and ensuring people turn to us for trusted, high-quality healthcare.

• Bachelor's Degree in Journalism, Marketing, Public Relations
• Proven leadership experience in marketing, public relations, or communications, ideally within healthcare or a mission-driven organization.
• Exceptional written and verbal communication skills, with demonstrated ability to craft executive-level communications and serve as a media spokesperson.
• Strong track record of collaborating with physicians, executives, and community partners to achieve shared goals.
• Experience guiding creative teams to develop impactful campaigns, events, and brand assets across digital, print, and social media.
• Ability to analyze market trends and campaign performance, using insights to refine strategies.
• Skilled in balancing strategic oversight with hands-on execution in a fast-paced environment.
• Demonstrated ability to lead, mentor, and inspire a high-performing team.

• Public Relations certification
• Master's degree in a related field

The pay range listed above is the estimated starting pay range for this role. Actual pay rate offered depends on many factors including each individual's experience level, preferred education/certifications, along with market conditions.

Cuyuna Regional Medical Center offers a comprehensive benefits package designed to support the health, financial security, and overall well-being of our employees. Eligible employees receive medical insurance, dental insurance, and vision insurance, health savings accounts, life insurance, and employer contributions to a 401(k) retirement plan. Additional benefits include paid time off, participation in 401(k) and 457(b) plans, educational assistance and reimbursement, an employee assistance program, work-life balance support, gym membership and other discounts, and employee recognition programs.

A full job description is provided when an interview is scheduled. If needed, you may request a copy earlier by emailing us at careers@cuyunamed.org. CRMC is an Equal Opportunity/Affirmative Action Employer (M/F/Disability/Veteran). If you need an accommodation during the application process, please call 218-546-4415 or email careers@cuyunamed.org for assistance.