Director of Field Marketing

The Director of Field Marketing leads the planning, development, and execution of field marketing programs across North America and key international regions. This role ensures that global brand and product strategies translate into effective, measurable activities that drive demand, accelerate pipeline, and deepen customer engagement at the regional level. The Director will also manage a team of field marketing managers, providing leadership, coaching, and alignment to ensure consistent delivery of impactful programs across business lines and geographies.

Key Areas of Responsibility:

Field Marketing Strategy & Planning

• Develop and own the regional field marketing strategy in alignment with global brand, product, and corporate marketing goals
• Collaborate with sales leadership to identify regional growth priorities and tailor marketing plans accordingly
• Build annual and quarterly field marketing plans that map to pipeline and revenue targets

Program Development & Execution

• Lead the design and execution of integrated, multi-channel field marketing programs, including regional events, roadshows, local sponsorships, account-based marketing (ABM), and partner programs
• Oversee the localization of campaigns, messaging, and content for targeted regions and segments
• Ensure all programs are measurable, with clear KPIs and ROI reporting

Sales Enablement & Alignment

• Act as the primary marketing liaison to regional sales leaders and teams
• Provide sales with localized assets, competitive intelligence, and customer stories tailored to the region
• Partner with product marketing to equip field teams with tools for new product introductions and service launches

Team Leadership & Cross-Functional Collaboration

• Lead and mentor a team of field marketers, fostering a culture of execution, creativity, and accountability
• Partner with corporate marketing functions (digital, communications, events, and creative) to leverage global campaigns in the field.
• Build strong internal relationships with product marketing, clinical, and customer success teams to ensure message alignment.

Market Insights & Reporting

• Gather and share field intelligence on customer needs, competitor activity, and local market trends
• Monitor program performance and adjust tactics based on results and feedback
• Report regularly to senior leadership on field marketing contribution to pipeline and bookings

Knowledge, Skills & Abilities:

• Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred
• Experience: 15+ years of B2B marketing experience, with at least 5 years in field marketing or demand generation in medical devices, healthcare technology, or related regulated industries
• Proven track record of aligning marketing with sales to drive measurable business impact
• Strong leadership, coaching, and collaboration skills
• Ability to balance strategic planning with hands-on execution
• Comfortable working in a matrixed, fast-paced environment.