Sr. Manager, Marketing

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The Sr. Manager, Marketing will support the Licensed Marketing Team in developing and executing integrated marketing strategies and initiatives that support the growth of all licenses in North America across all relevant products, licenses, channels, and consumers. They will lead third-party marketing efforts, manage a multi-year product calendar, and work cross-functionally with internal and external partners.

Responsibilities

• Manage the development and execution of annual integrated, category-specific marketing plans to position the brand with New Era's category consumers; create and drive the cross-functional roadmap for developing and executing most marketing initiatives, campaigns and product launches across the marketing mix at New Era
  • Determine marketing investment based on product revenue; Provide recommendations based on our varied consumer audience; Position our product to stand out in a competitive market
• Develop and drive an effective, on-going GTM and integrated marketing process to position the brand and its products with retail partners across all channels and product-types at sell-in. They will then drive timely execution of all brand and category campaigns, initiatives & product launches at sell through
• Manage the relationships and collaborate with central services teams (retail, legal, sponsorship) to lead special projects including both online and offline activations and key league moments specifically athlete appearances, photo shoots and productions, custom programs and league events (All-Star games, league drafts and fulfilling ambassador contracts)
• Direct execution against negotiated ambassador contracts, both athlete and entertainment, to support the licensed business
• Proactively oversee marketing contracts and manage partner relationships outside of the big three leagues to ensure both 100% fulfillment and payment; establish effective ongoing new processes
• Lead contact portfolio of $1M with high-level third party partners including agents, agencies and license partners
• Manage and mentor a team of marketing professionals, including assigning tasks, monitoring performance, and facilitating professional growth
• Collaborate with cross-functional teams to ensure consistent brand messaging and a customer-centric approach
• Monitor and report on the effectiveness of marketing initiatives and continuously refine strategies to improve performance and reach desired outcomes.
• Stay up-to-date with emerging marketing trends, technologies, and best practices, and adapt strategies accordingly to stay ahead of the competition
• Keeps all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills and Abilities

• Proven success in building and maintaining external corporate relationships with senior level partners
• Brand Management: Candidate must have a passion for brand building and have demonstrated experience building a brand POV for their assigned category within a constantly changing and evolving consumer marketplace
• Passion for sport and a strong working knowledge of league calendars. Candidate must be able to connect the dots between on-field and off-field category opportunities with New Era's retail partners and new opportunities for growth
• Integrated Marketing: Candidate must have a strong working knowledge and experience guiding multi-platform and multi-channel campaigns across all aspects of the marketing mix, with emphasis on digital marketing and media trends
• Enthusiastic, positive person who embraces work with a sense of urgency and persistence with a solution-based mentality

Education and Experience

• Bachelor's degree in Marketing, Communications, Business Administration or related field required; MBA preferred. Experience in lieu of degree may be considered
• Seven (7) to ten (10) years of experience successfully leading brand marketing and brand development strategies for brands in sports, lifestyle and youth culture; including but not limited to: headwear, apparel, footwear, accessories, retail, gaming, music/entertainment and sports in North America and globally
• Demonstrated experience with out-of-home marketing strategies
• Communicating & Influencing: Strong cultural marketing and relationship-building skills
• Annual marketing plan development and execution: Demonstrated experience leading the development of an annual marketing plan, and corresponding budget, across multiple product launches, channels of distribution and multiple marketing functions of direct and indirect budget authority

Travel Requirement

• The location for this position is 100% on-site in Buffalo, NY
• Up to 30%; domestic and/or global depending on need

The salary range for this posted position is $95,000 - $115,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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