Digital Content Manager

About Us:

Trilliant Food & Nutrition is a leading, vertically integrated manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers-first and fast.

Our brand portfolio includes Victor Allen's, Dutch Bros beverages and Nurri, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values:

Diversity and Inclusion at Trilliant and Horseshoe:

We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel.

Position Overview:

We are looking for a highly skilled and results-driven Digital Content Manager to lead the creation, optimization, and execution of world-class product content across Amazon, Walmart.com, Target.com, Costco.com, SamsClub.com, and other key retail eCommerce platforms.

This role will own digital merchandising for multiple major brands, ensuring that Product Detail Pages, images, titles, bullets, copy, A+ content, brand stores, and brand stories are optimized to drive traffic, conversion, and brand consistency. You will be responsible for implementing SEO best practices, AI-assisted optimization, ongoing A/B testing, and performance reporting to ensure our online presence delivers measurable results.

The ideal candidate has both analytical skills and creative awareness, thrives in a fast-paced, multi-brand environment, and has proven experience managing content at scale for national retail accounts.

Responsibilities:

E-Commerce Merchandising

* Develop and maintain best-in-class Product Detail Pages (PDPs) for all SKUs across Amazon, Walmart.com, Target.com, Costco.com, SamsClub.com, and other online retail platforms.

* Write, edit, and optimize titles, bullet points, product descriptions, and keywords to improve discoverability and conversion.

* Manage image and video assets, ensuring visual consistency, compliance with retailer requirements, and alignment with brand guidelines.

* Create and update A+ / Enhanced Content, brand store pages, and brand story modules to elevate brand experience.

* Plan and execute seasonal updates for key shopping periods (Prime Day, Back-to-School, Black Friday, Winter Holiday, etc.).

SEO + AI Optimization & Integration

* Conduct retailer-specific keyword research to improve organic search rankings.

* Apply SEO principles to copywriting for titles, bullets and backend search terms.

* Leverage up-to-date skills to maximize the positive effects of growing AI-assisted shopping habits.

* Monitor algorithm changes on retailer platforms and adjust strategies accordingly.

Experimentation

* Develop and manage a robust experimentation (A/B testing) calendar to evaluate copy, imagery, layout, and enhanced content elements.

* Partner with analytics and media teams to assess test results and identify conversion drivers.

* Implement successful experiments into standard content templates for scalability.

Reporting & Content Scorecards

* Maintain and distribute content health scorecards that measure accuracy, completeness, SEO performance, and compliance across all listings.

* Track KPIs including conversion rate, organic ranking, share of search, and content compliance scores.

* Provide actionable insights and recommendations to leadership based on performance data.

Qualifications:

* Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).

* 3-5+ years in ecommerce content management, preferably in consumer packaged goods (CPG).

* Proven experience with Amazon Vendor Central and Walmart Seller Center; experience with Target, Costco, and Sams Club ecommerce are also valued.

* Strong copywriting and editing skills with an understanding of SEO for retail media.

* Proficiency with content syndication platforms (e.g., Syndigo, Salsify) and/or analytics tools (Amazon Brand Analytics, Stackline, Helium 10, Pacvue, DataHawk, etc.).

* Data-Driven Decision Making - Comfortable using performance analytics to guide content strategy.

* Cross-Functional Collaboration - Strong communicator able to work with marketing, creative, sales, and external agencies.

* Organized & Efficient - Able to prioritize, plan, and execute content updates across multiple brands and retailers.

* Innovative & Curious - Eager to experiment, test, and apply new technologies to improve performance.

* Familiarity with current trends in AI assisted shopping.

* Strong analytical skills and experience interpreting ecommerce metrics.

* Ability to manage multiple priorities in a fast-paced environment with excellent attention to detail.

Hours, Location and Pay:

We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This role works standard business hours Monday through Friday either remotely or at our Little Chute, WI manufacturing facility. If remote, periodic travel to Little Chute will be required.

Physical and Mental Demands:

* While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.

* Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.

* Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:

At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

* The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

* Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.

* Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.

* Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.

* EEO/AA including Vets and Disabled

* If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.

* Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.

* The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.