Director, Global Product Marketing

Do you want to contribute to a larger purpose to save the lives of infants in the NICU? This is Prolacta Bioscience's mission! Take a look at this opportunity with our Marketing team, which is seeking a passionate individual, to fill the role of Director, Global Product Marketing. Own the global product vision, upstream strategy, and portfolio roadmap for Lactation Lab (HMA), Prolact+CR and Surgifort-balancing long term growth with profitability. Lead cross functional teams across regions (R&D, Clinical/Medical, Regulatory/Quality, Ops/Supply Chain, Finance, Sales/Field Education) to shape market backed innovation, guide evidence and access strategies, and execute high impact global launches with measurable commercial outcomes.

This role will strategically and operationally lead product launches, build a scalable and repeatable product marketing function, align internal and agency partners on messaging and execution, deliver sales enablement systems, and embed a comprehensive launch playbook into the business.

We give babies a brighter future by unlocking the biological power of human milk. Established in 1999, Prolacta Bioscience is a privately held life sciences company that has touched the lives of more than 100,000 premature infants globally. Prolacta is the world's leading hospital provider of 100% human milk- based nutritional products. Based in Southern California, we employ more than 300 people globally, many of whom have dedicated their lives to neonatal care. For more information, please visit www.prolacta.com

How you will contribute:

• Define a 3-5 year global portfolio strategy for Lactation Lab (HMA), Prolact+CR and Surgifort: size markets, segment customers, prioritize opportunities, and set clear investment theses and exit criteria.
• Lead VoiceofCustomer, market insight and competitive intelligence programs; translate insights into product concepts, value propositions and multigeneration roadmaps.
• Drive strategic, longrange planning to identify unmet needs, shape product/solution direction, and inform pricing/positioning ahead of development and commercialization.

• Own global positioning, messaging, and value narratives; orchestrate launch and adoption plans, training and sales enablement across regions.
• Lead product lifecycle management (innovation, renovation, SKU rationalization, phaseout) and portfolio optimization for growth and margin.
• Partner with Clinical/Medical Affairs to define evidence strategies and KOL engagement that strengthen clinical and economic proof points; guide publication and congress plans in priority markets.

• Set global pricing and profitability guardrails; collaborate with regions on tenders/contracting to deliver target gross margin and share.
• Coown demand planning and SIOP (Sales, Inventory & Operations Planning) alignment to ensure supply continuity, optimized inventory health, and high forecast accuracy.

• Partner with Market Access/HEOR and Regulatory/Quality to ensure reimbursement and compliance readiness for launches and claims across priority geographies (e.g., FDA, EU MDR, and applicable markets).

• Lead cross functional core teams and regional working groups; resolve tradeoffs, remove roadblocks, and influence senior stakeholders to drive decisions that advance portfolio KPIs.
• Build and manage the agency/partner ecosystem (brand, creative, digital, research) and ensure aligned, consistent global execution.

• Manage and coach two Global Product Managers; build succession, deepen PMM/PM capabilities, and promote a culture of accountability, transparency, and high performance.

• Lead launch planning and execution for Term Baby and Disease Management (DM) products, ensuring alignment with global strategy and regional readiness.
• Develop and execute promotional campaigns and materials for clinical and commercial audiences; coordinate with medical, regulatory, creative agencies, and regional marketing.
• Deliver sales enablement programs (value messaging, objection handling, demo/education tools, playbooks) and conduct train the trainer sessions for field teams and distributors.
• Establish product performance dashboards and cadenced business reviews; monitor adoption, utilization, market share, net revenue, ASP, and gross margin; adjust tactics based on insights.
• Manage content and channel activation (web, social, paid/earned media, marketing automation, webinars) and ensure localization and brand consistency across regions.
• Coordinate supply readiness, labeling/artwork, and ops handshakes for launch timing; align demand signals and safety stock with SIOP partners.
• Capture post launch customer feedback/KOL insights and feed continuous improvement and evidence generation; update claims and collateral accordingly.
• Ensure promotional compliance and medical/regulatory approvals for all Term Baby and DM materials and activities.

What you bring to the role:

• Bachelor's in Marketing, Business, Engineering or Life Sciences; MBA or Master's preferred.
• 12-15+ years of product marketing/management experience with 7+ years in senior management, including global/regional leadership and launch ownership in regulated healthcare (med device, connected medical device, diagnostics, biologics or nutrition).
• Demonstrated success in strategic market insight (VOC, segmentation, portfolio road mapping), global go to market, and cross functional leadership in matrixed organizations.
• Fluency with financial modeling, pricing, and P&L levers; collaboration with SIOP/demand planning.
• Strong understanding of clinical evidence, reimbursement, and regulatory pathways for international markets.
• Exceptional communication and influence skills; proven ability to lead at executive levels and across cultures.
• Experience in neonatal/infant nutrition, women's health, or surgical products preferred
• Track record building scalable product marketing playbooks and salesenablement systems preferred.

How Prolacta benefits you

To drive the personal growth and business impact of our employees, we're committed to developing a supportive and enriching culture for everyone. From up to 100% healthcare coverage starting on your first day and 401(k) match, we value our employees' health and financial wellbeing. We offer four weeks PTO during your first year of employment and support our new parents with a generous time-off program. We encourage employees to participate in our employee affinity groups, take volunteer time off, and provide access to different educational opportunities.

What else do you need to know

Location: Remote US

Schedule: Monday - Friday

Travel: Up to 15% may be required

FLSA: Exempt

Salary: $190,000 - $215,000

Depending on your residential location certain laws might regulate the way Prolacta manages applicant data. California Residents, please review our Privacy Notice for California Employees and Job Applicants for further information, this can be found on Prolacta.com on www.prolacta.com . By submitting your application, you agree and acknowledge that you have read and understand the above notice.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to effectively communicate (e.g., talking/ hearing), walk, sit, use hands and fingers to handle, feel and reach things. The employee is occasionally required to taste, smell, stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

Sedentary to light work; repetitive motions; pushing; pulling; visual acuity to prepare and analyze data and figures, transcribe, view a computer terminal.

EEO Statement

"Prolacta Bioscience, Inc. is an Equal Employment Opportunity Employer." Prolacta Bioscience, Inc. is committed to a proactive program of affirmative action and diversity development. The Company will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.