Sr. Manager, HCP Marketing

Please note that this position is based in San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary:

Reporting to the Director of HCP Marketing, the Manager/Senior Manager will drive a One Acadia approach to executing Nuplazid's HCP marketing plan with a focus on commercial excellence and compliance. This role leads tactical planning and delivery across non-personal promotion (NPP), digital platforms, field resources, and congress activities. By leveraging customer segmentation insights, marketing efforts will be tailored to priority HCP audiences and aligned across channels. Cross-functional collaboration is essential to deliver an integrated experience for both patients and healthcare professionals.

Primary Responsibilities:

• Lead development of high-quality branded and unbranded promotional materials for healthcare professionals, including digital and omnichannel assets, in partnership with agencies and internal stakeholders.
• Implements the brand strategy via planning and deploying promotional marketing materials which support Neuroscience Specialty and Long Term Care sales representatives who interface with Neurologists, Movement Disorder Specialists, Psychiatrists, Primary Care Physicians, and NP/PAs.
• Oversee website content and updates for HCP-facing digital platforms, ensuring accuracy, compliance, and alignment with brand strategy and omnichannel campaigns.
• Lead the development and execution of CRM and non-personal promotion (NPP) materials, including email campaigns, digital assets, and omnichannel materials, to drive HCP engagement and support brand objectives.
• Executes against the brand strategy for field teams by creating resources and tools that enable effective communication with HCPs.
• Provide support for national sales meetings, including content development, sales force training materials, and ongoing training support as needed.
• Supports excellence in congress planning and execution, including sponsorship materials, branded and unbranded booth content, product theaters, and KOL engagement opportunities for a best-in-class conference experience.
• Collaborate across HCP and consumer marketing teams and engage with cross-functional partners, including Sales, Medical Affairs, Regulatory, Value & Access, and MLR, to ensure alignment, smooth execution, and delivery of integrated, compliant campaigns.
• Track and analyze performance metrics across market research, analytics, and media to identify trends and recommend data-driven optimizations that maximize impact and ROI.
• Manage agency relationships and budgets to deliver projects on time and on budget.
• Ensure all promotional review (MLR) processes are followed and materials remain compliant.
• Contributes to the development and delivery of presentations as needed to commercial management, clearly communicating progress and recommendations skills.
• Other duties as assigned.

Education/Experience/Skills:

• Bachelor's degree in marketing, healthcare, life sciences, or related field required; Master's preferred.
• 6-8 years of progressive pharmaceutical or biotech marketing experience, with at least 3 years focused on HCP marketing execution.
• Experience with digital and omnichannel campaigns, CRM/NPP, field resources, and congress deliverables required; launch experience preferred.
• Neurology, psychiatry, or long-term care therapeutic area knowledge strongly preferred.
• Experience may come from in-house, or agency roles supporting pharmaceutical clients. Candidates with exceptional digital or agency backgrounds will be considered.
• Strong knowledge of brand management principles, field execution, and performance measurement within the healthcare industry.
• Experience applying customer segmentation and targeting insights to develop tailored HCP campaigns is preferred.
• Proven ability to collaborate across functions and foster a team-oriented environment that supports shared goals and cross-functional success.
• Knowledgeable with neurology therapeutics and Neurology, Psychiatry and Long Term Care related HCP market.
• Ability to build alignment and influence others in complex or sensitive situations while maintaining strong relationships.
• Skilled at project management and prioritization, effectively balancing multiple initiatives and resources.
• Willingness to travel, with peaks up to 50% during major congresses, field team events, and key launch periods.
• Must meet any third-party credentialing requirements, which may include vaccinations.

Physical Requirements

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs.

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