Marketing Manager

Requisition ID:908593
Store #:E01597 Mktg-General & Admin DAL-C
Position:Full-Time
Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Essilor Preferred Rewards B2B loyalty program in North America (US & Puerto Rico). This position is responsible for developing and implementing strategic marketing initiatives to enhance the premium Essilor lens brand while driving traffic, sales, and engagement. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touchpoints.

MAJOR DUTIES AND RESPONSIBILITIES

• Articulate a clear vision of the Essilor brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points to display brand leadership.
• Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
• Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
• Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives. Provide reporting to stakeholders as needed.
• Web Platform management of the program with external vendor partners as well as catalog management including coordinating with vendors, reviewing offerings and updating as needed. Ensure platform complies with company policies, regulatory requirements, and industry standards
• Other duties as assigned by manager and upper leadership

BASIC QUALIFICATIONS

• Bachelor's degree
• 5+ years of experience in marketing, projectmanagementor communications
• Communicates and engages multiple cross functional and inter business unit key stakeholders
• Experience in B2B CRM campaign strategy and management
• Experience managing outside vendor partners
• Individual should bedetail oriented,self-motivatedand organized
• Strong project management, business writing, communication, and presentation skills
• Ability to work cross-functionally within the combinedEssilorLuxotticaorganization to deliver as a member of the Essilor Partnership Programs teams
• Ability to meticulously manage budgets
• Ability to lead and/or work in cross-functional groups
• Advancedproficiencywith Microsoft Office applications - especially PowerPoint and Excel

PREFERRED QUALIFICATIONS

• Knowledge of optical industry preferred
• Project management certification
• MBA in marketing or business a plus

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or emailHRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.