Field Marketing Manager, Digital Solutions

SUMMARY OF POSITION

The Field Marketing Manager - Digital Solutions, will be pivotal in driving growth of the KARL STORZ Operating Room Integration portfolio - Digital Solutions, Video Imaging, and Surgical Medical Units. This portfolio enhances operating room workflow, visualization, and collaboration through technology.

This role will be responsible for establishing strategic initiatives, overseeing product lifecycle management to address customer needs, and contributing to revenue growth and market share expansion of the portfolio.

In this role, you will lead the development and execution of marketing plans, foster sales and field engagement, and collaborate with cross-functional teams to achieve business objectives. Success in this position requires a combination of strong technical aptitude, strategic thinking, exceptional communication skills, and an expertise within operating room digital solutions, hospital IT network, and surgical imaging.

The Field Marketing Manager - Digital Solutions will manage the entire product lifecycle, from launch to post-launch optimization, ensuring alignment with market trends and overarching business goals.

RESPONSIBILITIES

• Independently implements strategic marketing tactics and plans that support the specialty with a specific focus on driving revenue growth and increased market share.
• Support the sales team technically to help them understand the technical configuration and capabilities of the business unit portfolio as it relates to selling and case support.
• Support the sales team, Project Success Manager, and technical services teams to help them understand the installation, in-service support, troubleshooting, and maintenance process.
• Independently develops marketing resources (internal & external) to increase sales effectiveness, and brand awareness and engagement.
• Leads product/program launches for the specialty and on-going management of the legacy product/program portfolio
• Engages with and provides direct Marketing support to Field Sales and Service who drive the Specialty Sales as well as providing training to new hires.
• Acts as subject matter and technical expert resource for the specialty.
• Stays up to date on market trends, customer feedback, and new product development opportunities. Translates findings into actionable items that drive marketing initiatives.
• In partnership with product management, demand planning and materials management, is responsible for the demand planning/forecasting for specialty's products, as applicable.
• Ambassador for brand, image and messaging of the specialty's product portfolio in the Canadian market.
• Partners with geographies, marketing specialties, education team and functional experts to develop and execute field and customer education and training plan.
• Independently executes product/program positioning, messaging and marketing/advertising plan in alignment with broader portfolio considerations.
• Creates a strong commercial execution partnership with key external and internal stakeholders delivering on metrics.
• Creates strategic scorecards, dashboards, and reports by utilizing analytics (pulled or provided) to enhance business decisions.
• Establishes and maintains relationships with Key Opinion Leaders within the specialty across the country.
• Collaborates with the sales and marketing team in labs and conventions and delivers on customer and field expectations. Reports out on activities and key learnings to team and management and follows up on leads and action items.
• Global, regional, and local collaboration with business partners as necessary.

KNOWLEDGE, SKILLS & ABILITIES

• Experience managing cross-collaborative projects involving stakeholders from IT, Regulatory, Sales, Marketing, Product/Program Development, etc.
• Ability to translate complex scientific concepts into compelling marketing messages.
• Advanced knowledge of medical terminology, medical device industry, including regulatory standards and healthcare market dynamics.
• Proficiency in using tools like Salesforce, Tableau, and Microsoft Office Suite.
• In-depth knowledge of hardware and software (Enterprise applications) applications.
• Strong written and verbal communication skills to effectively convey marketing strategies and product value.
• Strong leadership, negotiation, and influencing skills to align cross-functional teams, motivate stakeholders, and drive collaboration toward achieving organizational goals.
• Ability to establish and maintain strong, collaborative relationships with key opinion leaders (KOLs).
• Ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a dynamic environment.
• Strong organizational skills with a focus on achieving results and continuous improvement.

QUALIFICATIONS

• Bachelor's Degree required (Engineering, Health Sciences, or related field preferred).
• Minimum 5 years of medical sales and/or marketing experience
• 5-7 years' experience in audio-visual or networking industry preferred.
• 5-7 years of experience in medical device sales industry preferred.
• MBA preferred.
• Bilingualism preferred (French/English).
• Ability to travel domestically and internationally up to 40% required.