Marketing Specialist

About Certara
Certara accelerates the potential of bringing medicines to market and to patients using biosimulation software, technology, and services to transform traditional drug discovery and development. Our clients include more than 2,400 biopharmaceutical companies, academic institutions, and regulatory agencies across 70 countries.

Our goal is to enable the life sciences industry's use of data, modeling, and analytics to make better decisions across the various phases of discovery and drug development. Our software and scientists incorporate modern advances in scientific understanding, drug development experience, data analysis, and AI resulting in significant opportunities to decrease the cost and increase the probability of success for new drug approval and commercialization.

Certara is seeking a highly motivated and skilled marketing professional to join our growing global marketing team as Marketing Manager, Events. This role plays a critical part in shaping Certara's event strategy and execution across global markets. The Marketing Manager, Events will provide ownership of end-to-end services that include planning, managing, and delivering high-impact events, from conferences to promotional activations, that align with Certara's marketing objectives and support lead generation goals.

This individual will be responsible for creating events that communicate Certara's brand effectively, engage target audiences, and drive qualified leads. The role requires strong collaboration across internal teams including creative, product marketing, services marketing, and sales to ensure seamless execution and measurable business impact.
The ideal candidate is creative, strategic, and highly organized, with a passion for delivering memorable event experiences that support business growth.

• Design and execute scalable and repeatable marketing and event programs.

• Develop and implement comprehensive event plans, including playbooks, objectives, key deliverables, timelines, and budgets.

• Build and manage event budgets, negotiate vendor fees, and ensure cost-effective use of resources.

• Oversee event timelines and deliverables, ensuring critical deadlines are communicated, monitored, and met.

• Lead pre- and post-event briefings with stakeholders to evaluate event performance and provide recommendations for future campaigns.

• Partner closely with marketing, product, and sales teams on event branding, collateral, demos, and promotional strategies.

• Ensure consistent and impactful brand representation across all events, including booth design, signage, collateral, and promotional materials.

• Manage and own end-to-end event logistics such as contracts, space reservations, booth layout and services, signage, setup and teardown, shipping, staffing, activations, and meeting coordination.

• Develop and execute social media strategies for each event.

• Serve as the primary onsite and lead contact for all national and select international events.

• Manage vendors including creative agencies, booth builders, print vendors, A/V providers, shipping partners, and catering services.

• Lead post-event reporting with analysis of objectives, results, and recommendations for improvement.

• Ensure all lead data is accurately captured using approved templates and uploaded to Salesforce.

• Drive best practices for attendees and customer experiences, including promotions, branding/environmental design, communications, and logistical execution.

• Delivering maximum ROI for each event

• Bachelor's degree required
• 4+ years of corporate events and tradeshow experience

• Willingness and ability to travel up to 40%

• Strong project management skills with exceptional attention to detail; able to prioritize and manage multiple deadlines simultaneously

• Ability to thrive in a fast-paced, evolving environment; comfortable with shifting priorities and hands-on execution

• Excellent written and verbal communication skills

• Strong negotiation and vendor management abilities

• Creative mindset with a strong approach to audience and customer engagement

• Self-motivated, highly organized, and detail-oriented

• Strong collaboration skills; able to work effectively with customers, vendors, and internal stakeholders ranging from C-level executives to scientists

• Knowledge of digital event platforms

• Proficiency in business and office applications (e.g., MS Office, Google Suite) and event technologies (apps, registration systems), with the ability to quickly learn new tools

• Hybrid role based in Raleigh, NC

Certara bases all employment-related decision on merit, taking into consideration qualifications, skills, achievement, and performance. We treat all applicants and employees without regard to personal characteristics such as race, color, ethnicity, religion, sex, sexual orientation, age, nationality, marital status, pregnancy, physical or mental condition, genetic information, military service, or other characteristic protected by law.