Lifecycle Manager - In App (Mobile App/ Product Led/ App Lifecycle)

This role is a hybrid position
Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Boston, Goleta, or Seattle office locations.

The In-App Lifecycle Manager is responsible for designing and optimizing the customer journey within the app experience, ensuring every interaction helps users discover value, deepen engagement, and build long-term loyalty. This role bridges marketing and product, using data-driven insights to deliver contextual, personalized experiences that guide customers through onboarding, activation, feature adoption, and retention moments. You'll own the strategy, execution, and measurement of in-app communications and campaigns creating a cohesive, seamless experience.

What You'll Do

• Define and manage in-app lifecycle strategy: Develop a roadmap of in-app messaging, education, and engagement, and support communications aligned to key lifecycle stages and high value actions with an emphasis on automation.

• Design contextual experiences: Partner with Product, UX, and CRM teams to embed effective messaging in the Sonos app that enhances the customer experience.

• Leverage behavioral and event data: Use first-party app signals and segmentation to trigger relevant, real-time experiences.

• Collaborate cross-functionally: Serve as the bridge between Product and CRM to ensure work is strategically aligned and prioritized,

• Measure and optimize: Define in app campaign success signals and track and analyze campaign performance to continuously refine strategy based on insights.

• Integrate with CRM lifecycle: Ensure all in-app experiences complement outbound channels (email, push, SMS, etc), forming a cohesive omnichannel lifecycle journey.

• Champion customer empathy: Represent the customer perspective in every in-app decision, ensuring experiences are intuitive, relevant, and value-adding.

What You'll Need

Basic Qualifications

• 8-10 years of experience in lifecycle, growth, or CRM marketing; at least 2+ years managing in-app or product messaging.

• Experience with in-app engagement tools (Braze experience preferred).

• Strong understanding of behavioral targeting, segmentation, and A/B testing frameworks.

• Analytical mindset with proficiency in data interpretation and performance measurement.

• Excels at cross-functional collaboration with proven ability to build relationships with Product, Engineering, and Design teams.

• Excellent communication and storytelling skills, able to translate data and customer insights into clear, actionable narratives.

• Passion for building customer-centric experiences that balance brand storytelling with usability.

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Hybrid

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.