Senior Manager, Integrated Marketing

C1: 1 Contact, 1 Connection, 1 Choice

C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.

So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Summary

The Sr Manager, Integrated Marketing leads strategic planning, execution, and optimization of integrated marketing initiatives across campaigns, channels, partners, and go-to-market motions to drive revenue impact. This role partners closely with Partner Marketing, Solution Offers, Sales Enablement, Capabilities, and Marketing Operations to ensure programs are aligned to sales motions, supported by the right messaging and tools, and continuously improved through cross-functional feedback. The role owns integrated campaign governance, including program calendars, budgets, and agency oversight spanning scope, performance, ROI, and contract execution in collaboration with Finance and Procurement. The Sr. Manager, Integrated Marketing position establishes scalable planning frameworks, playbooks, and operating models while overseeing website strategy, development, optimization, and ongoing maintenance to ensure brand consistency, SEO performance, content lifecycle management, and a high-performing digital experience.

Essential Functions

Leads strategic planning and prioritization of integrated marketing initiatives across campaigns, programs, channels, industries, and partners
• Ensures integrated marketing execution is aligned to GTM motions, sales plays, and revenue objectives
• Partners with Solution Offers, Sales Enablement, and Capabilities to ensure marketing plans are supported by the right messaging, tools, insights, and performance frameworks
• Incorporates field and sales feedback loops into continuous GTM optimization
• Develops and executes marketing campaigns that align to strategic partner priorities and MDF-supported initiatives
• Maintains integrated marketing program calendar and budget
• Collaborates with Marketing Operations to ensure campaign execution support and follow up support over all campaign strategy
• Leads strategic oversight and governance of agency relationships supporting marketing execution, including but not limited to scope definition, prioritization, performance management, budget, and ROI
• Partners with Marketing Operations, Finance, and Procurement to operationalize agency contracts, SOWs, and budget tracking
• Establishes repeatable marketing planning frameworks, playbooks, and operating models that scale across teams and initiatives
• Builds, programs, customizes, and maintains company web pages and HubSpot templates; create branded design elements and reusable modules; ensures brand standards, SEO best practices, A/B testing, performance optimization, and troubleshooting across the site
• Develops strategies to grow website traffic and opt-ins; conducts content audits and archiving; manages the resource center and file structure
• Oversees the technical aspects of the website, including ensuring proper functionality and troubleshooting issues; Manage updates to website content

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 8+ years of experience in B2B marketing with progressive responsibility in integrated marketing, demand generation, or go-to-market strategy
• Proven experience leading integrated marketing campaigns across multiple channels, audiences, and GTM motions, with measurable revenue impact
• Expertise in strategy, development, execution, and monitoring complex, multi-channel marketing campaigns
• Experience overseeing website strategy, optimization, SEO best practices, and content lifecycle management in a B2B environment
• Strong cross-functional experience, communication, presentation, and leadership skills
• Hands-on experience with marketing platforms and tools including: Hubspot, 6sense, Asana, Google Tag Manager, Google Analytics, Google Adwords, LinkedIn Ads, Cvent, Highspot
• Demonstrated ability to manage marketing budgets, program calendars, MDF-funded initiatives, and agency relationships, including performance and ROI tracking
• Strong analytical skills with ability to present analysis in an impactful and concise manner
• Detail-oriented and organized multi-tasker who can execute on multiple projects and initiatives simultaneously

C1 BENEFITS

* 401(k) Plan (35% employer match per dollar up to 10% employee contribution)

* Medical Coverage (3 platforms: UnitedHealthcare, Reference Based Pricing includes member advocacy; and Kaiser)

* RX Home Delivery

* HSA with Employer Contribution
* In-vitro Fertility (treatment coverage)
* Dental
* Vision (2 plans: 12-month and 24-month frames allowance)
* FSA Plans (Healthcare, Dependent Care and Limited Purpose)
* Pre-tax Commuter Plans
* Employer-paid Life Insurance
* Employer-paid Short + Term Disability
* Long Term Disability (2 plans: Employer-paid or optional Self-paid)

* Paid Parental Leave (4 weeks at 100%)
* Employee Assistance Plan
* Voluntary Life Insurance for team member, spouse and child

* Voluntary Accidental Death for team member and spouse
* Legal/ID Theft Plans
* TeleHealth
* Wellness via Omada Health (healthy living solution)
* Travel Assistance
* Business Travel Accident Coverage

* Medical for foreign travel coverage

* Employer-paid Pet Telehealth
* Accident Insurance
* Critical Illness Insurance
* Hospital Indemnity Insurance
* Volunteer Time Off

* 10 Holidays

* Summer Sizzle

* On Demand Pay (Daily Pay)

Work Environment
Ability to handle multiple priorities and demands in a fast-paced environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Environment
Physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

Other Duties/Changes
This job description is not designed to cover or contain a comprehensive listing of all duties, responsibilities or activities that are required of a team member for this job. Duties, responsibilities and activities may change at any time with or without notice. At any point in time, the essential functions and primary duties associated with this position will be the principal, major or most important duties, responsibilities and activities that the employee is expected to perform as determined and directed by C1.

EEO Statement
C1 provides equal employment opportunities (EEO) to all team members and applicants for employment opportunities. All qualified applicants will receive consideration for employment, and all team members will be treated with respect to their employment, without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status. For further details, please view the EEO Policy Statement (EEO Policy Statement) and/or the current version of the workplace poster (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf; https://www.eeoc.gov/poster)

Pay Range

$120,000 - $145,000

Base pay ranges are estimated. Actual base pay will be based on education, experience, location, certifications, skill set, and any other relevant factors. Incentive/variable pay opportunities are in addition to base pay.

E-Verify: E-Verify

Right to Work: Right to Work Poster

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