Senior Customer Marketing Analyst

Collibra is seeking a Customer Marketing Programs Manager to join our dynamic marketing team. Reporting directly to the Director of Customer Marketing & Communications, you will be a key individual contributor responsible for driving adoption programs and championing our customers' success. In this role, you won't just be "marketing to" our customers; you will be building programs to help them come together, solve challenges, and grow. You will be collaborating to build programs that turn users into experts and experts into advocates.

From managing our mentorship ecosystem to scaling our reference platform to supporting customer communications, your goal is to ensure every customer feels supported throughout their journey and empowered to share their story.

This is a hybrid role based in our Raleigh office. Our hybrid model means you'll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.

Customer Adoption Programs & Scaleability

• Support key adoption-focused programs: Partner with the Community and Advocacy teams to drive customer mentorship programs and initiatives for new users, administrators, and customer influencers, strengthening adoption and long-term engagement.
• Webinar series support: In collaboration with the Community team, support, produce, and host a consistent cadence of customer-facing webinars, including adoption-focused sessions, best practice deep dives, and monthly Office Hours.

Lifecycle Resources & Education

• Content Strategy: Alongside our cross-functional partners in Services, you will work closely to support the development and curation of "just-in-time" resources (playbooks, checklists, and guides) mapped to specific stages of the customer lifecycle from onboarding to renewal.
• Internal Enablement: Develop and align resources with the sales cycle and adoption funnel to ensure customer-facing teams.

Program Operations & Analytics

• Reference Management: Own our customer reference platform, ensuring a fresh pipeline of advocates ready for sales calls, case studies, and speaking engagements.
• Measurement: Track and report on program health metrics, including mentor/mentee satisfaction, reference utilization, and the impact of customer marketing on churn reduction.
• Communication operations: Manage distribution, analytics, and operational excellence for customer communications, including the monthly newsletter.

• 2-3 years of experience in B2B marketing, specifically in Customer Marketing, Product Marketing, Content Marketing, or Marketing Program Management within the SaaS space.
• A portfolio demonstrating your ability to write clear, persuasive copy for technical audiences (datasheets, blogs, emails).
• Experience supporting Sales teams with enablement materials (pitch decks, competitive positioning).
• Familiarity with the "post-sales" journey: implementation, education/training, and technical support.
• A bachelor's degree or equivalent related working experience is required
• If in Prague: You must have work authorization to work in Prague, CZ.
• Bonus: Experience with Data Governance, Data Intelligence, or similar technical domains.
• This position is not eligible for visa sponsorship

• The "Customer First" Thinker: You have a genuine curiosity about how customers use products and a passion for helping them succeed.
• A Natural Connector: You enjoy building relationships and can navigate the nuances of connecting a C-suite executive with a peer mentor.
• Project Management Pro: You can juggle a webinar production schedule and a platform migration without breaking a sweat.
• Data-Informed: You're comfortable looking at engagement data to decide which webinar topic to tackle next.
• Dynamic speaker and writer: Exceptional writing skills and a comfortable, engaging presence on camera for webinars.

• 0-3 months: Develop programs for customer mentorship and new customer cohorts




• Reference Platform Roadshow: Update the reference program data and UI and reintroduce the new UI to internal users to drive usage
• Take ownership of customer Office Hours: Successfully produce at least 2 webinars, establishing a baseline for registration-to-attendance conversion rates.




• 3-6 months: Lifecycle Mapping




• Existing resource audit: Map resources against the customer journey and adoption funnel to identify "content gaps" where customers typically drop off.
• Retention correlation: Analyze and report on the churn rate of customers who participate in the mentorship program vs. those who don't (aiming for a statistically significant improvement).

6-9 months: Customer Communications standardization

• Standardize roll-out programs for EOLs, migrations, and customer communications-focused programs
• Create comms template library for use in customer notifications
• Lead quarterly customer contact hygiene efforts and support customer data management efforts

The standard base salary range for this position is $88,000.00 - $110,000.00 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.

In addition to base salary, we offer a competitive total rewards package, including bonus potential, equity for eligible roles, a Flex Fund monthly stipend, pension/401k plans, and more.