Marketing Manager (II)

Join a pioneering team at the forefront of digital innovation, where your strategic marketing expertise will directly shape the user experience and market presence of groundbreaking products, making a tangible impact on millions of users worldwide.

**About the Company**

Our client is a leading global technology company that connects people with information and products in innovative ways. They are dedicated to pushing the boundaries of what's possible, fostering a culture of creativity, collaboration, and continuous learning. By leveraging cutting-edge technology and a user-centric approach, they are constantly evolving to meet the needs of a dynamic global audience.

**About the Role**

This is an exciting opportunity to leverage your marketing acumen to drive significant initiatives and influence product strategy. As a key contributor, you will play a pivotal role in developing and executing comprehensive marketing plans, translating user insights into impactful campaigns, and shaping the narrative for innovative products. You will collaborate closely with product and sales teams, acting as a strategic partner to bring new features and solutions to market. Your work will directly contribute to user engagement, product success, and the overall growth of the business, fostering an inclusive environment where diverse perspectives thrive.

**Key Responsibilities:**

* At least 5 years of experience leading the development and management of medium to large-scale marketing campaigns, assets, communications, and programs, ensuring alignment with user needs and organizational objectives.

* Analyze campaign performance, optimize strategies, and define effective channels to reach and engage targeted users, contributing to integrated marketing efforts.

* Develop innovative insights and thorough analyses for marketing leadership and cross-functional partners by scoping and conducting user research and analyzing market trends.

* Define critical user journeys for current and future consumers, evaluating product and feature improvements and identifying user lifecycle strategies.

* Identify and recommend creative solutions to defined problems, continuously seeking better methods and tools.

* Develop and roll out strategies for product marketing content across various channels with minimal guidance, ensuring alignment with product strategy and collaborating with production teams for final publication.

* Define, identify, collect, and track appropriate quantitative and qualitative product or business metrics for new or existing ventures.

* Validate market size and opportunity, leveraging comprehensive field knowledge to identify market landscape opportunities and collaborate with relevant teams to build supporting rationales and visions.

* Understand products and target audiences, develop compelling product positioning, and execute go-to-market plans and messaging for new products and features.

* Develop user insights to help cross-functional teams incorporate user voice into product development and marketing strategies, advocating for in-product user experience and promoting engagement.

* Craft product brand positioning, value propositions, and messaging strategies using voice and user insights, adapting communications to specific product nuances and goals.

* Act as a subject matter expert on products or features for partners across teams, providing input in product development, conducting market analysis, and predicting industry trends.

* Actively champion diversity, equity, and inclusion (DEI) by fostering a climate of belonging, encouraging inclusive decision-making, building psychological safety, and facilitating inclusive meetings.

* Exercise sound judgment, uphold core values and code of conduct, and actively mitigate biases, adapting communication styles to accommodate others and promote learning about new identities and cultures.

**Must-Have Qualifications:**

* Proficiency in product positioning

* Expertise in consumer behavior

* Strong brand management skills

* Proven client/partner management and advising capabilities

* Experience with situational leadership

* Proficiency in campaign management

* Ability to develop comprehensive marketing briefs

* Deep industry knowledge

* Strong data analysis and synthesis skills

* Excellent storytelling abilities

* Knowledge of go-to-market activities

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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