Digital Shelf Consultant

Location: Remote within U.S.

Department: Sales

Summary of Role:

The Digital Category Consultant is responsible for shaping and scaling bestinclass digital shelf strategies that drive profitable growth across Hershey's total snacking portfolio and priority customers. Serving as the Category Leadership authority on the digital shelf, this role partners closely with internal and external crossfunctional teams to develop, test, learn, and scale online merchandising principles across top ecommerce platforms including Amazon, Walmart, Target, Kroger, and OnDemand retailers.

This role leads digital testandlearn agendas and translates data, shopper insights, and experimentation into actionable, retailerspecific strategies. The Digital Category Consultant owns the evolution of "perfect screen" practices across total snacking - including PDPs, taxonomy, online assortment, search, and content - ensuring Hershey's categories win at the moment of purchase.

The ideal candidate is deeply datacurious, forwardthinking, and experimentationdriven, with a passion for turning insights into scalable solutions. This role is critical to delivering 1-3 year digital shelf strategies and advancing Hershey's leadership across the CMG Aisle, Salty Aisle, Seasonal Aisle, Transaction Zones, and Protein Category.

Role Responsibilities:

Digital Shelf Strategy & Subject Matter Expertise

• Serve as the subject matter expert on the digital shelf, defining bestinclass online merchandising standards and solutions that drive scalable, accelerated, and profitable growth for Hershey's portfolio and retail partners
• Own and evolve perfect screen frameworks across total snacking, including product detail pages (PDPs), taxonomy/navigation, online assortment optimization, search, ratings & reviews, and rich content
• Develop platformspecific strategies across Amazon, Walmart, Target, Kroger, and OnDemand retailers, recognizing unique shopper behaviors, algorithms, and execution requirements

Test & Learn Leadership

• Lead digital testandlearn agendas in partnership with Category Leadership, Customer Teams, Media, and Insights, identifying highimpact opportunities across content, assortment, search, taxonomy, and digital media
• Design, analyze, and scale evidencebased tests focused on media effectiveness, conversion, ROI, and shopper engagement across priority categories and retail platforms
• Translate test results into clear learnings, recommendations, and scalable playbooks, accelerating speedtomarket and continuous improvement

Analytics, Insights & Performance Measurement

• Leverage data, insights, research, and experimentation to inform 1-3 year digital merchandising strategies
• Synthesize disparate data sources into simple, compelling narratives that drive decisionmaking for both internal partners and external customers
• Establish success metrics and learning agendas that balance shortterm performance with longterm capability building

CrossFunctional & External Collaboration

• Partner closely with Sr. Managers of Category Leadership, Consumer/Shopper Insights, Media, and Sales to align digital strategies across the enterprise
• Serve as a key contributor to GCIC/MCIC digital merchandising solutions, presenting insights and recommendations as a trusted advisor
• Engage confidently with retailers and external partners at all levels, using data and insights to influence strategies and decisions

Desired knowledge, skills, and abilities:

• Strong knowledge of search engine optimization, digital merchandising and digital marketing
• Ability to collaborate with cross functional partners internally (including senior leaders) to leverage insights to activate and scale solutions across the enterprise
• Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives
• Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling)
• Experience working with Omni retailer data (Amazon Brand Analytics, Walmart Connect, Kroger 84.51, Instacart etc); and Experience working with Syndicated data (Circana, Nielsen IQ, Numerator etc)

Minimum Education and Experience Requirements:

• Education -
  
  
  
  • Bachelor's degree in business, marketing or comparable field degree;
  • MBA Preferred.
  
  
  
  
• Experience -
  
  
  
  • At least 2+ years' experience in digital media & digital commerce
  
  
  
  

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.