Email & CRM Specialist

This position is remote, but the candidate must reside in the Pacific Time Zone. This role is part-time, up to 25 hours per week.

Aquent, a leading talent solutions company, is thrilled to partner with an iconic brand in the food & beverage space, renowned for its commitment to quality and exceptional customer experiences. This innovative company is embarking on an exciting journey to build a more robust direct-to-consumer and subscription offering, aiming to deepen engagement and foster lasting relationships with its customers.

Are you ready to make a significant impact on a beloved brand's growth strategy? We are seeking a dynamic and highly skilled individual to step into a pivotal role, driving the evolution of customer engagement and loyalty. As an integral part of the team, you will be instrumental in bringing the brand's lifecycle strategy to life, crafting personalized experiences that resonate with customers and fuel sustainable growth. This is your chance to shape the future of how customers interact with a premium brand, directly influencing acquisition, retention, and overall customer lifetime value.

This role is ideal for a strategic thinker with a hands-on approach, passionate about translating consumer behavior into high-performing CRM programs. You will be at the forefront of designing and executing campaigns that not only attract new customers but also nurture existing ones, turning them into loyal advocates. Your work will directly contribute to expanding the brand's direct-to-consumer reach and strengthening its subscription model, making a tangible difference in its market presence and revenue growth.

**What You'll Do**

* **Drive Growth & Engagement:**

* Execute lifecycle campaigns to support subscription acquisition, seamless onboarding, and long-term retention.

* Build engaging customer journeys that encourage repeat purchases, timely replenishment, and maximize customer lifetime value.

* Support robust testing strategies to continuously improve conversion rates, enhance customer engagement, and reduce churn.

* **Campaign Execution & Optimization:**

* Develop and deploy impactful email campaigns and A/B tests, ensuring alignment with brand standards and growth objectives.

* Rigorously QA and validate all campaign elements, including links, personalization, and landing page experiences, for flawless execution.

* Support comprehensive campaign tracking and provide clear visibility into performance metrics.

* **Lifecycle Journey Development:**

* Design and maintain automated customer journeys across critical lifecycle stages, including new customer onboarding, subscription engagement, retention, and win-back initiatives.

* Implement sophisticated audience logic, triggers, and journey branching to create highly relevant customer paths.

* Execute optimizations based on performance insights, continuously refining the customer experience.

* **Segmentation & Personalization:**

* Implement advanced segmentation strategies leveraging purchase behavior, product preferences, and engagement signals.

* Build dynamic content and personalization logic to deliver tailored messages at scale.

* Support cross-sell and product recommendation strategies to enhance customer value.

* **Performance & Insights:**

* Pull and analyze comprehensive campaign and lifecycle performance data.

* Support A/B test reporting and ongoing optimization efforts, translating data into actionable recommendations.

* Help interpret data to uncover key insights into customer behavior and retention trends.

* **Template & Experience Quality:**

* Build and maintain scalable email templates, ensuring consistency and efficiency.

* Ensure all communications uphold brand standards and exceed customer experience expectations.

* Support QA, accessibility, and continuous improvement of all lifecycle assets.

**Must-Have Qualifications**

* 2-5+ years of experience in CRM, lifecycle marketing, or email marketing, preferably within:

* CPG (Consumer Packaged Goods)

* Food & beverage

* DTC (Direct-to-Consumer) / eCommerce brands

* Proven experience supporting subscription or repeat-purchase business models.

* Hands-on experience with leading marketing automation platforms such as Klaviyo, Braze, or Salesforce Marketing Cloud.

* Strong understanding of:

* Customer lifecycle marketing principles

* Retention and loyalty strategies

* Consumer behavior and segmentation best practices

* Experience with Google Analytics (GA4 or similar) for performance tracking and reporting.

* Exceptional attention to detail with a strong discipline for execution and quality assurance.

**Nice-to-Have Qualifications**

* Experience working on food, beverage, or lifestyle brands.

* Familiarity with advanced subscription lifecycle strategies (e.g., pause, skip, churn prevention, win-back flows).

* Exposure to personalization and recommendation engines.

#LI-MM3

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.