Director, Vertical & Innovation Marketing

Marketing Vision & Organizational Leadership

Own the annual marketing strategy and investment roadmap for all business verticals, ensuring alignment with enterprise growth objectives and corporate brand standards

• Provide senior leadership and day-to-day direction to a team of marketing managers and specialists - setting clear priorities, developing talent, and building a high-performance culture

• Serve as a strategic advisor and trusted partner to vertical leaders

• Represent the Corporate Marketing function in leadership meetings, influencing decisions that shape how Suffolk presents itself in the market

• Champion a data-driven marketing culture: define the KPI framework, lead reporting, and translate performance data into actionable strategy adjustments

Campaign Strategy & Market Positioning

• Develop and own differentiated market positioning for each vertical - grounded in deep competitive intelligence, audience insight, and business strategy

• Build integrated, multi-channel marketing strategies that drive brand authority, pipeline generation, and enterprise growth across priority markets

• Lead full-funnel campaign architecture - from brand awareness through advocacy - and ensure consistent, compelling storytelling across every touchpoint

• Drive strategic alignment across verticals to identify shared opportunities, reduce duplication, and amplify Suffolk's enterprise narrative

Business Development, Pursuits & PR

• Partner at the executive level with business development leaders to align marketing investment with pipeline priorities and growth targets

• Develop and oversee targeted account-based marketing (ABM) programs that directly support business development efforts

• Orchestrate national marketing campaigns with localized, regional execution to maximize impact across geographies

Storytelling, Events & Brand Stewardship

• Act as the senior steward of Suffolk's brand across all verticals - setting standards, resolving brand conflicts, and ensuring integrity at every level of execution

• Commission and guide enterprise-level storytelling initiatives that amplify Suffolk's reputation, culture, and market leadership

• Partner with Operations, Functional, and Executive teams to surface and develop high-impact stories that differentiate Suffolk externally

• Oversee the events marketing strategy for national and regional programs, ensuring brand alignment and measurable business outcomes

Performance, Measurement & Investment Accountability

• Develop and own the verticals marketing budget - establishing spend priorities, tracking ROI, and presenting performance results to senior leadership

• Define and govern the KPI framework across all vertical marketing programs, with reporting cadences for the CMO and vertical leadership

• Champion continuous improvement: use data and stakeholder feedback to optimize strategies, eliminate inefficiencies, and raise the bar on execution quality

• 10+ years of progressive B2B marketing experience, including 3+ years in a senior leadership or director-level role

• A consultative mindset: you ask the right questions, listen deeply, and translate ambiguous goals into clear strategies

• Deep expertise in integrated marketing strategy - from brand and content to demand generation, events, and PR

• Demonstrated ability to own and manage a significant marketing budget with accountability for ROI

• Strategic business acumen: you think in terms of revenue, pipeline, and competitive positioning - not just marketing outputs
• A consultative leadership style: you build relationships, earn influence, and drive alignment across diverse stakeholder groups
• Familiarity with marketing technology stacks including CRM, marketing automation, and analytics platforms

• Track record of building brand authority through thought leadership, earned media, and executive positioning
• Experience managing agency partners, vendor relationships, and cross-functional creative teams

While performing the duties of this job, the employee is regularly required to sit for long periods of time; talk or hear; perform fine motor, hand and finger skills in the use of a keyboard, telephone, or writing. The employee is frequently required to stands; walk; and reach with arms and/or hands. Specific vision abilities include close vision, distance vision, depth perception and the ability to adjust focus. The employee will spend their time in an office environment with a quiet to moderate noise level. Job site walking.

Suffolk provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, pregnancy or maternity, national origin, citizenship, genetic information, disability, protected veteran, gender identity, age or any other status protected by law. This policy applies to recruiting, hiring, transfers, promotions, terminations, compensation, benefits, and all other terms and conditions of employment. Suffolk will not tolerate any unlawful discrimination toward, or harassment of, applicants or employees by anyone at Suffolk, or anyone working on behalf of Suffolk.

The expected salary range for this position (Director, Vertical & Innovation Marketing) in US-MA-Boston is between $133,000 and $186,000 USD. This represents the typical salary range for this position and is just one component of Suffolk's total compensation package. Actual salaries may be based on several factors including, but not limited to, skill set, experience, education and other qualifications. Suffolk offers a comprehensive benefits package as part of its overall compensation strategy. Salary ranges may differ by geography and are reviewed regularly to reflect market trends.