(On-site) Social Media Manager - Storytelling Department

The Storytelling Department at West Virginia University is currently accepting applications for an on-site Social Media Manager.

About the Opportunity

The Social Media Manager serves as the day-to-day execution lead for West Virginia University's institutional social media accounts, ensuring content is planned, published, and optimized consistently across all platforms. This role is responsible for managing the content calendar, writing and publishing posts, monitoring engagement, and maintaining a strong, consistent presence across WVU's primary social media channels. Working closely with the Assistant Director of Social Media, this position translates strategy and creative direction into timely, high-quality content that supports University goals, strengthens brand voice, and engages key audiences. Success in this role means creating a reliable, organized, and responsive social media operation where content is delivered consistently, opportunities are not missed, and platforms are actively managed.

Application Instructions

• A resume, cover letter, and portfolio (through link or attachment) are required. Please note that applications without these attachments will not be moved forward in the selection process.
• When completing an application, select "Additional Attachments" to attach a resume, CV, cover letter or other documents. Be sure to select the "Relevant" box next to the file name to include the attachment with your application for a specific position. If left unchecked on a required document, the hiring team will be unable to move your application forward for review.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do

• Manage WVU's primary social media platforms, including Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, and X
• Schedule, publish, and optimize content across all platforms
• Ensure accuracy, consistency, and timeliness of all posts
• Maintain an active, responsive presence across channels
• Develop and maintain a comprehensive social media content calendar
• Coordinate daily, weekly, and campaign-level posting plans
• Ensure a balanced mix of content (storytelling, announcements, engagement, recruitment, etc.)
• Work closely with the Assistant Director to align execution with strategic priorities and ensure content is delivered on time and ready for publishing
• Monitor comments, direct messages, and mentions across platforms
• Identify opportunities for engagement, interaction, and audience growth
• Surface trends, questions, or issues to the Assistant Director when needed
• Identify patterns and opportunities for improvement
• Adjust execution based on performance insights

• Bachelor's degree
• A minimum of two (2) years of experience in social media management
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Strong understanding of major social media platforms, especially Instagram
• Excellent writing skills with the ability to adapt tone and voice across platforms
• Strong creative skills and the ability to bring fresh ideas to the table
• Highly organized with strong attention to detail
• Ability to manage multiple priorities and deadlines simultaneously
• Experience with content scheduling tools and social media workflows
• Comfortable working in a fast-paced, deadline-driven environment
• Strong communication and collaboration skills
• Ability to take direction and execute independently

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West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.