Brand Strategist - Category Marketing

Aquent is partnering with a globally recognized consumer brand, celebrated for its impactful presence in the market and its commitment to connecting with customers through compelling storytelling. This brand is at the forefront of innovation in its industry, consistently seeking to evolve and inspire. As a vital member of their team, you will have the unique opportunity to shape marketing narratives and drive strategic initiatives that resonate with millions, directly influencing how the brand engages with its audience and brings its vision to life.

Are you a marketing powerhouse ready to make a significant impact on a leading consumer brand? We are seeking a dynamic individual to step into a pivotal role, supporting the Brand Marketing Manager for a key consumer category. This position is your chance to ignite brand strategy, marketing execution, creative development, and cross-functional project management, transforming strategic visions into tangible, impactful campaigns. You will be at the heart of bringing exciting category and seasonal strategies to life, translating them into actionable marketing briefs, and guiding initiatives from concept to execution. If you thrive in a fast-paced, collaborative environment and are passionate about driving consumer engagement, this is the perfect opportunity to showcase your talents and shape the future of brand communication.

What You'll Do

• Support the Brand Marketing Manager in bringing category strategies and growth opportunities to life, ensuring alignment with overall brand objectives.
• Identify relevant consumer, competitive, cultural, and market trends to inform compelling category storytelling.
• Collaborate across merchandising, planning, creative, copy, and marketing teams to execute category-specific marketing priorities.
• Support high-priority seasonal and in-season brand initiatives, ensuring seamless integration and impact.
• Translate strategic direction and business priorities into clear, actionable plans for cross-functional teams.
• Develop, manage, and present marketing briefs to the broader marketing organization, articulating strategy and priorities with confidence.
• Support go-to-market execution across various channels, including digital platforms and customer touchpoints.
• Manage multiple briefs simultaneously, from initial concept through downstream creative execution.
• Maintain Brand Strategy marketing frameworks, seasonal materials, and key planning documents.
• Coordinate cross-functional partners around promotional, cultural, and trend-driven marketing moments.
• Partner closely with creative and copy teams to ensure briefs are fully understood and executed against the intended strategy.
• Review creative work and provide clear, constructive feedback from a Brand Strategy perspective, ensuring consistency with category priorities.
• Monitor business needs and help execute quick marketing pivots based on performance, leadership direction, emerging trends, or changing priorities.
• Support test-and-learn initiatives, emerging category moments, and other in-season opportunities.
• Contribute to hindsight analysis and translate learnings into actionable recommendations.
• Effectively communicate changes in strategy or priorities to cross-functional partners and help teams adjust execution accordingly.
• Provide executional support for special brand and marketing initiatives as needed.
• Assist with customer-facing marketing programs, including maintaining key documents and resources and ensuring information remains accurate and current.
• Support other high-visibility marketing initiatives and seasonal projects based on business needs.

What You'll Bring

Required Qualifications

• Approximately 2-3 years of relevant marketing, brand strategy, brand management, or integrated marketing experience.
• Recent graduates may be considered with strong, relevant internship experience.
• Strong project management skills with the ability to manage multiple projects and competing priorities simultaneously.
• Excellent presentation and communication skills, including confidence presenting marketing briefs to large groups.
• Comfortable providing feedback and collaborating closely with creative and copy partners.
• Highly adaptable and able to operate effectively when priorities or direction change quickly.
• Comfortable working with ambiguity and able to move projects forward without always having detailed direction.
• Strong organizational, prioritization, and time-management skills.
• Strong written communication skills and attention to detail.
• Proficiency with standard office productivity tools.
• Outgoing, collaborative, friendly, and comfortable speaking up in a large-room environment.
• Ability to ask thoughtful, strategic questions and quickly understand business priorities.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Consumer-facing retail, fashion, beauty, or CPG experience is highly desirable.
• Agency experience supporting consumer brands.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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