Media Planning & Strategy Lead - NYC

Aquent is partnering with a leading organization at the forefront of dynamic event marketing, dedicated to creating unforgettable experiences and driving significant engagement. This organization is seeking exceptional talent to enhance their strategic initiatives and amplify their market presence.

Unleash Your Expertise as a Media Planning & Strategy Lead

Are you a seasoned media strategist with a deep understanding of local market dynamics and a passion for impactful event marketing? This is an exciting opportunity to join a vibrant team as a Media Planning & Strategy Lead. You will play a pivotal role in shaping marketing strategies, challenging conventional thinking, and identifying innovative opportunities to drive awareness, consideration, and ticket sales for high-profile events. Your insights and connections will directly contribute to the success of campaigns, making a tangible impact on audience engagement and event outcomes.

This is a part-time engagement, approximately 12 hours per week, with an immediate start, running from October through the end of November.

Your Impactful Responsibilities Will Include:

• Bringing unparalleled local market intelligence, including a strong understanding of the media landscape, audience behaviors, cultural nuances, competitive environment, and the local sporting and entertainment calendar.
• Collaborating closely with central strategy and paid media teams to shape and challenge event marketing strategies, covering audience targeting, channel selection, media mix, and campaign phasing across diverse platforms:
  
  
  
  • Traditional / Direct Media: Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, Direct Digital Display/Video.
  • Digital Platforms: Meta, Google (Search, Display, YouTube), TikTok, Snapchat, Spotify, and other Digital Audio.
  • Programmatic: Display, Online Video, Connected TV, Digital Audio, BVOD, Programmatic DOOH.
  
  
  
  
• Leveraging your existing relationships and networks to facilitate introductions and explore relevant opportunities that can elevate marketing efforts.
• Providing expert recommendations on messaging, creative approaches, and activation ideas designed to resonate powerfully with local audiences.
• Participating in key planning discussions and workshops, confidently presenting and articulating local market recommendations to stakeholders.

What You'll Bring:

• A strong background in integrated marketing, media strategy, or event marketing, ideally within the sport, entertainment, or live events sectors.
• Excellent knowledge of a key local market, including its media landscape, consumer behavior, and cultural trends.
• Proven experience in developing full-funnel paid marketing campaigns across both digital and traditional channels.
• Established relationships across relevant local media, marketing, and partnership networks.

Bonus Points For:

• Experience with paid partnerships, including publishers, content/editorial partners, social creators/influencers (especially micro-creators via TikTok and Meta creator marketplaces), and podcast sponsorships/partnerships.