Web & Content Optimization Manager

Aquent is partnering with a pioneering organization at the forefront of innovation, dedicated to shaping the future of its industry. This company is committed to delivering impactful solutions and fostering a culture of excellence, driving significant advancements that benefit a wide range of stakeholders, from investors and employees to partners and the broader community.

We are seeking a visionary and meticulous individual to take the helm of our digital presence. In this pivotal role, you won't just manage a website; you'll be the architect of our online narrative, ensuring every interaction builds trust and showcases our brand's strength. You'll drive discoverability, optimize content for both human and AI understanding, and orchestrate a seamless digital experience that truly resonates with our diverse audiences. Your expertise will be critical in translating strategic goals into a dynamic, accessible, and high-performing web platform, directly influencing our brand perception and engagement.

Your Impact and Responsibilities

• Lead the strategic direction, structure, and user experience of our primary web platform to elevate stakeholder engagement and strengthen brand presence.
• Oversee daily web operations, including managing content updates, page maintenance, and new page builds using enterprise-level CMS platforms like Drupal, translating design concepts from tools like Figma into accurate, on-brand live web pages.
• Drive content optimization for all digital assets, including news, press releases, and thought leadership, ensuring clarity, structure, and maximum discoverability across traditional search and AI-powered answers.
• Act as the primary liaison for all web requests, meticulously scoping, prioritizing, and managing deliverables with internal partners and leadership.
• Champion quality assurance and launch readiness, meticulously reviewing all updates for accuracy, design fidelity, functionality, and ADA compliance.
• Lead accessibility initiatives, utilizing industry-standard tools and guidelines to identify and resolve issues, ensuring an inclusive digital experience for all users.
• Monitor and analyze website performance, search algorithm updates, and AI search trends using tools like Google Analytics, translating data into actionable insights and strategic recommendations.
• Collaborate closely with IT and external agency partners to implement technical enhancements, manage releases, and ensure the continuous evolution of our digital infrastructure.
• Develop and maintain comprehensive web governance standards, templates, and best practices to ensure a consistent and high-quality digital experience.

What You'll Bring

• 7+ years of progressive experience in web management, content strategy, digital marketing, or SEO.
• Hands-on experience with enterprise CMS platforms, specifically Drupal, including content management, page building (e.g., Drupal Lightning Builder), and understanding of component-based architecture.
• Demonstrated success in managing complex websites and significantly improving content performance, user experience, and organic visibility.
• Proficiency in managing stakeholder intake processes and adeptly prioritizing competing requests in a fast-paced environment.
• Proven ability to effectively manage agency, vendor, and IT partners on web-related projects, ensuring clear communication and successful outcomes.
• Solid working knowledge of ADA/WCAG accessibility standards and fundamental technical SEO principles.
• Strong content optimization skills, balancing search performance, AI discoverability, and exceptional user experience.
• Excellent project management and prioritization capabilities, with a track record of managing multiple initiatives and adapting to shifting priorities while meeting deadlines.
• Exceptional attention to detail and a rigorous approach to quality control, with a habit of thorough self-review.
• Clear and concise written and verbal communication skills, including the ability to translate complex technical topics into easily understandable language for diverse audiences.
• Strong analytical mindset, with experience utilizing web analytics platforms (e.g., Google Analytics) and SEO/AI optimization tools to drive data-informed decisions.
• Understanding of web development principles, including HTML/CSS, and familiarity with design tools such as Figma.
• Demonstrated cross-functional collaboration skills, with the ability to work effectively with various teams including IT, marketing, and communications.

Bonus Points If You Have

• A background in higher education, healthcare, or B2B industries.