Content Strategist

Aquent is partnering with a pioneering company at the forefront of innovation, dedicated to shaping the future through groundbreaking technology. This organization thrives on a culture of excellence and continuous improvement, where every contribution has a tangible impact on its mission. We are seeking a visionary individual to join their team and redefine how internal information is structured, accessed, and consumed, playing a pivotal role in enhancing operational efficiency and fostering a more connected and informed workforce.

About the Role

Step into a critical role where you won't just manage content; you'll architect the future of internal communication. This is an extraordinary opportunity to lead a transformative initiative, moving beyond simple content updates to fundamentally reshape how information flows within a dynamic organization. You will be instrumental in designing a cohesive, intuitive, and visually compelling content ecosystem that empowers every employee, from individual contributors to leadership, to access the information they need, when they need it. Your strategic insights and hands-on execution will directly influence productivity, collaboration, and the overall employee experience, setting a new standard for internal knowledge management.

What You'll Do

• Conduct comprehensive assessments of distinct content and communication needs across various internal audiences, including company-wide platforms, department-specific resources, and internally-facing support content.
• Engage with subject matter experts, content owners, and key stakeholders to uncover current challenges, identify gaps, and understand how content is utilized today.
• Formulate a robust content strategy and vision, establishing a clear framework for how content should be organized, owned, and maintained for long-term success.
• Document considerations for a future external or vendor-facing content strategy within the information architecture and governance model, ensuring scalability.
• Develop and propose significant information architecture enhancements, including navigation, page hierarchy, tagging, and cross-linking, based on audience insights.
• Evaluate existing internal tools and platforms, such as Confluence and Google Workspace, to implement a consistent and distinct visual identity for all content pages, leveraging templates, color/typography, macros, and panels.
• Create a concise content style guide and standardized page templates to ensure future consistency and ease of content creation.
• Perform thorough audits of existing content across internal platforms and related documents to assess accuracy, identify redundancies, and confirm ownership.
• Strategically rewrite and restructure content to enhance clarity, consistency, and relevance for target audiences, applying the developed strategy and visual identity.
• Collaborate closely with subject matter experts and content owners, guiding content through review and sign-off processes prior to publication.
• Facilitate the identification of responsible parties for each updated page or document to ensure ongoing accountability.
• Utilize tools like Confluence, Google Workspace, and AI tools (e.g., Claude, Gemini Enterprise) to streamline content drafting and accelerate project timelines.

Skills & Experience You'll Bring

Must-Have Qualifications:

• Proven experience in developing comprehensive content or communications strategies tailored for diverse audiences (e.g., company-wide, department, internal customer-facing), demonstrating strategic leadership beyond mere content creation.
• Exceptional writing and copywriting skills, with a track record of simplifying complex information and restructuring existing content for optimal clarity.
• Hands-on experience with Confluence (Atlassian) Cloud or a comparable wiki/CMS platform.
• Proficiency across Google Workspace applications, including Docs, Sheets, Slides, and Drive.
• Strong instincts in information architecture and content structuring, with the ability to analyze and redesign content organization across extensive digital environments.
• Adept at evaluating and leveraging available internal tools to establish a consistent visual identity across pages (templates, layout, typography/color treatment) without relying on external design software.
• Ability to skillfully adapt tone, structure, and level of detail to resonate with different audiences.
• Meticulous attention to detail and a commitment to consistency across a large volume of content.
• Extensive experience in content auditing, comfortable with assessing and prioritizing a substantial existing body of content.
• Demonstrated ability to work autonomously with minimal day-to-day oversight, while diligently adhering to defined sign-off procedures involving subject matter experts and management.
• Upholding the highest standards of discretion and confidentiality when handling sensitive internal company information.
• Excellent cross-functional communication skills, essential for engaging with subject matter experts and content owners for input and approvals.

Nice-to-Have Qualifications:

• Previous experience leading a significant content strategy engagement or documentation overhaul project at another organization.
• Experience in establishing a visual or brand identity within the constraints of enterprise tools such as Confluence or SharePoint, rather than external design software.
• Familiarity with AI writing tools like Claude, Gemini, or similar, to enhance content drafting efficiency.
• Prior experience in planning content for external or vendor-facing audiences (e.g., portals, extranets), even if not previously implemented.