Manager, Growth Marketing
Austin, TX (Hybrid/Onsite)
Position Summary
Our client, a growth-stage lifestyle and retail brand, is seeking a Growth Marketing Manager to lead customer acquisition efforts across paid, earned, and organic marketing channels. This individual contributor role is responsible for developing and executing full-funnel acquisition strategies that drive new customer growth, increase brand awareness, and deliver measurable business results.
The ideal candidate combines strategic thinking, analytical expertise, and creative problem-solving to optimize performance across the marketing funnel while ensuring alignment with brand objectives and customer experience standards.
Key Responsibilities
Growth & Acquisition Strategy
- Develop and lead full-funnel customer acquisition strategies focused on driving new customer growth.
- Create audience-first marketing plans informed by consumer insights, behavioral trends, and market opportunities.
- Identify opportunities to expand brand awareness and customer penetration within target segments.
- Collaborate cross-functionally to align acquisition initiatives with broader brand, product, retail, and eCommerce priorities.
- Support annual and seasonal marketing planning, including forecasting and channel strategy development.
Paid Media & Performance Marketing
- Lead paid media strategy across channels including paid social, search, display, video, affiliate marketing, and emerging platforms.
- Partner with external agencies to execute campaigns, optimize performance, and improve marketing efficiency.
- Monitor and analyze KPIs including campaign pacing, audience engagement, attribution, ROAS, CAC, and conversion metrics.
- Drive testing and optimization initiatives across creative assets, messaging, targeting, and channel mix.
- Evaluate and recommend new acquisition opportunities, partnerships, and growth channels.
Audience Insights & Analytics
- Lead audience research and segmentation efforts to identify growth opportunities and consumer trends.
- Translate consumer insights into actionable marketing recommendations.
- Analyze customer behavior, conversion trends, and campaign performance to inform strategic decisions.
- Partner with analytics and CRM teams to improve understanding of customer journeys and lifecycle performance.
Earned & Organic Growth
- Collaborate with PR and agency partners to support earned media initiatives that increase brand visibility.
- Align acquisition efforts with organic social media and content strategies.
- Support integrated campaign planning to ensure consistent messaging across all customer touchpoints.
Reporting & Optimization
- Develop recurring performance reports and executive-level insights.
- Identify opportunities to improve acquisition efficiency and overall marketing effectiveness.
- Make strategic recommendations based on performance data and business objectives.
- Maintain operational excellence across campaign planning, execution, timelines, and reporting.
Required Qualifications
- 5-8 years of experience in growth marketing, acquisition marketing, or performance marketing.
- Experience within omnichannel retail, consumer products, fashion, lifestyle, or similar brand environments.
- Demonstrated success driving measurable new customer acquisition growth.
- Strong understanding of full-funnel marketing strategy and execution.
- Experience managing external agency relationships.
- Advanced knowledge of acquisition metrics, including:
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Attribution
- Customer Lifetime Value (LTV)
- Funnel Performance Metrics
- Strong analytical and data interpretation skills.
- Excellent project management and organizational abilities.
- Effective communication and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, high-growth environment.
Preferred Attributes
- Passion for consumer behavior, storytelling, retail, fashion, lifestyle brands, and customer experience.
- Strong balance of creativity and analytical thinking.
- Highly collaborative and solutions-oriented mindset.
- Comfortable navigating ambiguity and building scalable processes.
- Driven by continuous learning, testing, and optimization.
- Customer-centric approach with a focus on delivering brand-consistent growth.
Success Measures
- Consistent growth in new customer acquisition.
- Efficient optimization of paid media investments against business goals.
- Effective use of consumer insights to influence strategy and execution.
- Strong alignment and communication across internal stakeholders.
- Productive and accountable agency partnerships.
- Timely, actionable reporting that informs business decisions.
- Expansion of brand reach while maintaining a differentiated customer experience.
The salary for this position ranges from $105,000-$115,000 annually. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.
Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
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Mathys-Potestio, LLC
dental insurance, 401(k)
Oct 15, 2026