Program Coordinator - Statler College of Engineering and Mineral Resources

The Statler College of Engineering and Mineral Resources at West Virginia University it currently accepting applications for a Program Coordinator.

About the Opportunity

This position is responsible for leading the strategic undergraduate recruitment initiatives for the Statler College of Engineering and Mineral Resources. The incumbent will be responsible for the formation, implementation and assessment of recruitment strategies to attract undergraduate students; conduct institutional research, analyze data, and identify best practices utilized by institutions; and attract students with competitive academic profiles and increase the conversion of freshman and first year transfer students in the admit pool.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

RECRUITING

General

• Serve as the College's liaison for the WVU Key Recruiters Council and Strategic Outreach Council and collaborate with the WVU Office of Admissions to plan and implement on campus yield events.
• Assist students with the University application process and make referrals to academic and student service support units when necessary (e.g. Office of
  Financial Aid, Housing and Residence Life, Office of Accessibility Services, etc.)
• Collaborate with representatives of the Office of Admissions and counterparts from other academic units to determine best practices for recruiting first time freshmen and first- time transfer students.
• Communicate with and disseminate information to prospective students, applicants, and admits in an effort to connect them with the College prior to matriculation.

On-Campus Recruitment & Visitor Experience

• Identify, coordinate, and recruit key faculty, staff, and students to participation in on campus recruiting and yield events.
• Plan, organize, and direct on campus student information fairs in coordination with University sponsored events.
• Lead personalized on campus visits with prospective students and families. Coordinate with the WVU Visitors Center and College faculty to schedule guest visitations in undergraduate majors.
• Plan, implement, and evaluate anti-melt strategies, including Adventure WV, study abroad activities, and other academic-adjacent programs that enhance retention.
• Collaborate with and advise academic department chairs to determine strategic, major-specific recruitment initiatives based on industry trends.

Leadership & Oversight of College Recruitment Activities

• Lead initiatives to develop, identify, plan and implement strategic recruiting initiatives for the College's 16 undergraduate programs.
• Track, monitor and communicate with applicants, admits, and deposits using the CRM system.
• Coordinate all college recruitment events with the central Office of Admissions calendar.

Targeted Off-Campus Engagement & Faculty Partnerships

• Participate in priority college fairs and college nights will be identified by the University Enrollment Management team.
• Develop an annual recruitment travel schedule that includes in-state and non-resident markets based.
• Travel within the state and around the region to meet with high school juniors and seniors interested in pursuing a baccalaureate degree in engineering or computing majors.
• Manage the recruitment budget by planning travel and coordinating the purchasing of recruiting materials, such as road pieces and viewbook and managing inventory.
• Develop strategies to build relationships and track interactions for faculty and staff visits to targeted high school classrooms.
• Build pipelines with major-specific youth organizations.

Student Ambassador Program Management

• Oversee the recruitment, selection, training, and activities of the College's volunteer Student Ambassador Program.

CRM Management

• Assess strategic recruitment initiatives and reallocate resources to designated pools of students when it is apparent new student yield will not meet pre-determined enrollment goals.
• Record all interactions with prospective students that are not part of University recruitment events (classroom visits, rogue on-campus visits).
• Track all recruitment events in the CRM system and utilize reporting options to assess the audience and events to make improvements.
• Track application status, event attendance and yield metrics specific to the Statler College.

COMMUNICATION, MARKETING, AND OUTREACH

• Develop and implement a communications plan that includes multiple modalities and is customized to segment (inquiries, applicants, admits, deposits, freshmen, transfers, parents).
• Collaborate with Strategic Communications to develop compelling deliverables (digital, print, social). Ensure materials are regularly updated for accuracy and that supplies are ready for each season and throughout recruitment cycle as needed.
• Advise the Dean on high-caliber student audiences for note writing campaigns and other forms of personalized recruitment outreach.
• Monitor communication methods to determine which ones are most effective in recruiting undergraduate students.
• Coordinate with Statler's Marketing and Communication team on all print and digital materials used to enhance recruitment.

RESEARCH AND ASSESSMENT

• Build assessment into all recruitment initiatives (e.g., email communications, travel), analyzing results of activities and adjusting recruitment strategies as needed. Track regional, national, and international trends in enrollment management and projected demographics. Track data specific to Statler programs to identify applicant/matriculant patterns.
• Research and map community and technical colleges in the state and surrounding region that have large percentages of students who transfer to four-year institutions, including those earning associate degrees, with the intent of completing a baccalaureate degree.
• Create and administer an assessment tool for determining if recruitment initiatives are effective and make recommendations for changes in activities and events sponsored by the College and University.
• Perform analyses to determine commonalities among students who matriculate and identify what academic and socioeconomic profiles influence their decision to matriculate to the College.
• Acquire feedback on admitted students who do not matriculate to the University and/or College and provide feedback on what measures if any can be taken to improve yield rates among non-matriculating freshmen and transfers.

OTHER DUTIES AS ASSIGNED

• Serve on University and College committees, task forces, and work groups related to recruitment and yield as recommended by the Associate Dean of Academics and Student Performance or the Dean of the Statler College.

• Master's degree or bachelor's degree with equivalent related experience.
• Minimum of two (2) years of corporate and/or personal sales, or college admissions/recruiting or marketing/social media experience.
• Minimum of one (1) year of prior experience working with traditional and non-traditional students (i.e. recruitment, advising, admissions) in secondary education, vocational school or higher education.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Effective oral and written communication skills.
• Excellent presentational and public speaking skills.
• Demonstrated ability to think creatively and comprise effective recruitment and yield strategies.
• Personal selling and customer service skills.
• Demonstrated ability to multi-task by managing multiple projects simultaneously.
• Competency in integrated promotions, personal selling and persuasion.
• Ability to conduct institutional research, data analysis and benchmarking.
• Proficiency in data mining applications and enrollment trends in regional and national higher education institutions.
• Demonstrated ability to implement assessment models and compare results with strategic recruitment plan.
• Ability to effectively forecast recruitment costs, including travel, promotional literature, and other incidental expenditures.
• Utilization of various social media for the purpose of connecting prospective and admitted students to college
• Proficiency in using applications such as the Microsoft Suite required.
• Proficiency in using online applications for communications and student management (MailChimp, crm systems) preferred.
• Knowledge of federal financial aid application processes and deadlines.

• Valid US driver's license

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.