Marketing Campaign Manager

Marketing Campaign Manager - East Coast

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

The Marketing Campaign Manager is
responsible for planning, executing, and managing integrated marketing
campaigns and projects that support business growth, with a primary focus on
the North American market. This global role partners with cross-functional and
international teams to translate marketing strategies into effective campaigns,
product launches, and digital initiatives.

The role manages campaign timelines,
resources, and deliverables while leveraging digital marketing tactics to drive
engagement, lead generation, and measurable results. Success requires strong
project management, cross-functional collaboration, and the ability to use
campaign insights to continuously improve marketing effectiveness.

Responsibilities:

Campaign &
Project Management

• Plan and
  execute integrated marketing campaigns, product launches, and other
  marketing initiatives.
• Manage multiple
  projects, timelines, resources, and deliverables to ensure successful
  execution.
• Ensure campaign
  materials meet quality standards and are prepared for global use and
  translation.
  

Digital Marketing
& Lead Generation

• Develop demand
  generation, growth, and re-engagement campaigns that support business
  objectives.
• Recommend and
  execute digital marketing tactics based on campaign goals and target
  audiences.
• Partner with
  Sales and Marketing to drive lead generation and new business
  opportunities.

Market &
Campaign Insights

• Develop a
  strong understanding of North American market opportunities and priority
  initiatives.
• Analyze
  campaign performance and apply insights to improve future marketing
  activities.
• Use Salesforce
  and other tools to support campaign execution and tracking.
  

Cross-Functional
& Global Collaboration

• Partner with
  local and international teams to execute campaigns and support centralized
  global marketing processes.
• Maintain clear
  communication across stakeholders and align activities with business
  needs.
• Ensure
  campaigns reflect Laerdal's brand, values, and mission while supporting
  customer and business goals.

Requirements:

• Bachelor's Degree in digital media, communications, marketing, business, or related field, or equal subsequent experience
• Ideal candidate must reside on the East Coast
• Minimum 3-5 years of experience in digital marketing, marketing or project management
• Highly organized, process driven individual, who works well with others in a fast-paced global marketing organization
• Creative problem solver
• Experience in a B2B setting, utilizing Content Marketing strategies
• Experience using project management tools (i.e. Wrike, Monday, Workfront, Smartsheet)
• Project management certification is a plus
• Experience with marketing analytics tools (Power BI, Google Analytics, etc.)
• Knowledge of marketing automation systems (i.e. Eloqua, Pardot, Marketo, or HubSpot), social media marketing, SEO, digital asset management platforms (i.e. Brandfolder), and website content management systems (CMS) are a plus
• Ability to collaborate effectively with global teams, with flexibility to work outside standard business hours as needed to support international colleagues and initiatives.

Salary Range: $75,000 - $85,000, eligible for a 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.