Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Position Summary:

Reporting to the Director of Digital Marketing, the Digital Marketing Specialist will assist in maintaining the digital content on the site and utilize site metrics to recommend, test, and implement a range of improvements to increase our ability to attract Members and optimize their digital experience. The Digital Marketing Specialist will also support and contribute to our SEO strategy and implementation.

Essential Duties and Responsibilities: (List in order of importance the essential functions of the job and the approximate percentage of time spent on each of the activities; describe what must be accomplished, not how it must be done; include supervision or management responsibilities, quality and quantity standards, physical, mental, and perceptual functions of the job)

Manage and update content on our website using Content Management Systems (CMS). Create engaging and high-quality content for our website, blog, social media, and other digital platforms. Collaborate with internal teams and external agencies to create landing pages and optimize user experience. Assist in the development of marketing strategies and plans. Stay up-to-date with the latest trends and best practices in digital marketing.

Minimum Qualifications:

Education:

• Bachelor's degree in Marketing, Communications, or a related field.

Experience:

• Proven experience in digital marketing, with a focus on content management and creative writing for the web.
• Proficiency in using Content Management Systems (e.g., Joomla and ContentStack).
• Strong writing, editing, and proofreading skills.
• Experience with social media platforms and digital advertising.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and teamwork skills.
• Ability to manage multiple projects and meet deadlines.

Physical Demands and Work Environment:

(The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform essential functions of this position and/or may be encountered while performing essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• While performing the essential duties of this position, an employee would frequently be required to stand, walk, and sit.
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
• The noise level in the work environment is usually moderate.
• Our company offers a dynamic hybrid work arrangement, which requires three days on-site work. Our retail roles are required to be onsite at the branch locations.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin or other status protected by federal, state or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.